America’s Swimming Pool Company Continues Its Nationwide Expansion

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Founded in Macon, Georgia in 2002, America’s Swimming Pool Company (ASP) was born out of the need to provide a higher quality swimming pool company to customers in Vernon’s home town. Upon launching the business and experiencing rapid growth at the flagship location in Macon, Ga., Vernon looked for a way to expand both the business model and the ASP brand.

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2016 ASP Annual Owners Meeting

"As our brand has grown over the years, so has our ability to reinvest back in to our systems and processes, allowing our new franchise owners access to a system that is unmatched in our industry,” says Stewart C. Vernon, Founder and CEO of ASP.

ASP- America’s Swimming Pool Company continues their nationwide expansion, with their farthest expansion reaching into California. ASP is the largest and most recognized swimming pool maintenance and repair company.

"Our recent expansion into the state of California is one of the largest milestones for our company since inception" says Stewart C. Vernon, Founder and CEO of ASP. "As our brand has grown over the years, so has our ability to reinvest back in to our systems and processes, allowing our new franchise owners access to a system that is unmatched in our industry.”

In April 2016 new franchise owners from Fresno, CA, Chatsworth, CA, Galveston, TX, and Raleigh, NC visited the ASP Franchising headquarters in Macon, GA, for Pool School. ASP’s Pool School is a 12-day, hands-on franchise training program to help new owners successfully start their business. While at Pool School, franchise owners learned about every aspect of their business from technical support to marketing and bookkeeping.

“After over 30 years of owning my own pool business, I converted to ASP because I liked the idea of being in a business that offers more backing and support,” said Jack Carter, Owner of ASP Fresno and ASP Chatsworth.

The ASP brand is changing the swimming pool industry. The management team at ASP Franchising searched for a software system that would be beneficial for owners and technicians. They realized that with their knowledge and experience, ASP was able to develop the software system that was needed, and PoolOps was born. PoolOps, a technologically advanced system, is put into place to provide ASP clients with weekly pool chemical reports, pictures of their clean pool, accountability, and peace of mind. ASP wants franchise owners to manage their business with ease, and PoolOps includes improving efficiency and maximizing revenue.

“PoolOps is why I chose ASP,” said Carter.

ASP is a nationally recognized brand that reaches 205 franchise locations in 21 different states. Both California locations in Fresno and Chatsworth converted from All Pure Pool Service of Central CA to America’s Swimming Pool Company. ASP’s franchise owners enjoy having a support system that is committed to the success of their business.

About ASP
ASP is the largest swimming pool cleaning, repair and renovation franchise system in the nation. Founded in 2002 by Stewart Vernon, the company was based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 205 territories across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on ASP - America’s Swimming Pool Company, visit ASPPoolco.com.

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Stephanie Fritz
@AmericaSPoolCo
since: 10/2010
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