Sunshine Coast Health Centre, a Leading Drug Rehab Program in British Columbia, Announces Alert on Naloxone Kit Availability

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Sunshine Coast Health Centre is a leading drug rehabilitation facility, serving men via a non-12 step methodology in Powell River, British Columbia. As part of its social advocacy, the Centre is issuing an alert advocating Naloxone kit availability.

Drug Rehabilitation and Alcohol Treatment Center

Drug Rehabilitation and Alcohol Treatment Center

Individuals or organizations that routinely deal with those in danger of opiate drug overdose should have readily available Naloxone kits,” explained Casey Jordan, Chief Marketing Officer.

Sunshine Coast Health Centre, a top drug rehabilitation program in British Columbia, Canada, is announcing an alert encouraging individuals and families to carry Naloxone kits. As part of the Centre's highly popular information on its website about illicit drugs, including Fentanyl, the Centre is issuing this alert in relation to the growing Fentanyl problem in Canada.

Naloxone kits can prevent deaths due to opiate drug overdoses, but prompt administration is important. Even waiting for medical responders can introduce a dangerous delay. For maximum effect and potential lives saved, these kits should be in the hands of more people so they can be applied more quickly.

“Individuals or organizations that routinely deal with those in danger of opiate drug overdose should have readily available Naloxone kits,” explained Casey Jordan, Chief Marketing Officer. “It can mean the difference between life and death. With the introduction of nasal-spray kits, the administration of this potentially life-saving treatment becomes completely feasible, even for individuals with no medical training.”

The alert is being issued by press release and on the company blog. Journalists interested in learning more are urged to visit the website at, or contact Casey Jordan, Marketing Manager, at 1.866.487.9050 ext. 218.

Background on Naloxone Kit Alert

It has become standard for all first-responders, including law enforcement, to carry Naloxone kits, which is a substantial boost in the effort to saving living from opiate overdoses. But lives are still unnecessarily lost. Putting these life-saving devices in the hands of more members of the general public will further counteract potential lives lost, since family members and friends are those most likely to be the first encountering someone in distress. While people originally needed to define themselves as drug users in order to get a Naloxone kit from the pharmacy, new rules allow anyone to purchase kits over the counter. Check with your local pharmacy on availability, as the Centre has found through its own research that not all pharmacies are aware of this rule change and that some are more prepared than others in dispensing these kits.

Along with expanded Naloxone kit availability should be public education both about the problem of narcotic abuse and its risks, and the role that Naloxone kits can play in mitigating it. First, it must be made clear the role of Naloxone kits is in treating and slowing the effects of overdoses; they have no ability to prevent overdoses. Second, the ease-of-administration must be emphasized (with regard the nasal-spray kit) so that people without medical training can feel empowered and confident of actually providing beneficial aid. Last, that administration of Naloxone is just a first step in medical response. Appropriate medical attention must still be sought for overdose victims, who may need additional Naloxone treatment, hospitalization, or other interventions to prevent fatality. Medical professionals must make these evaluations.

It should be noted that the Centre produces a very popular guide to drug rehab and alcohol treatment programs in British Columbia at

About Sunshine Coast Health Centre

Sunshine Coast Health Centre is a 36­ bed drug and alcohol rehabilitation facility exclusively designed for men, officially opened on the 15th of March, 2014. The Centre has a philosophy of care that goes beyond just addiction to include personal transformation based on three key therapeutic principles: interpersonal relatedness, self definition (autonomy & competence), and intrinsic motivation. The Centre offers both drug rehabilitation and alcohol treatment near Vancouver, BC, but serving patients across Canada, particularly British Columbia and Alberta and cities such as Calgary, Edmonton and Red Deer. Sunshine Coast Health Centre uses a form of drug rehabilitation based on the methodology of Viktor Frankl, namely 'Meaning ­Centered Therapy.'


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