SEO is an endeavor which changes rapidly, even as the basics themselves do not change.
San Jose, CA (PRWEB) August 27, 2016
The JM Internet Group, a leader in online SEO training, is proud to announce the publication of a Fall, 2016, update to the company's best-selling SEO book, SEO Fitness Workbook 2016.The book is used in the company's online SEO training classes. Author Jason McDonald wrote the book as a practical, hands-on guide to search engine optimization for small business owners and marketers. It is updated at least twice a year, along with the companion SEO Toolbook, a guide to zero cost tools.
"SEO is an endeavor which changes rapidly, even as the basics themselves do not change," explained Jason McDonald, director of the JM Internet Group. "That paradox is hard for people to understand, so an updated SEO Workbook helps small business owners and marketers grasp the key concepts yet get up-to-date on the latest changes from Google, Yahoo, and Bing."
To learn more about the book, visit https://www.jm-seo.org/books/seo-fitness-workbook/. It can also be viewed on Amazon at https://www.amazon.com/SEO-Fitness-Workbook-2016-Optimization/dp/1518748880/. Interested readers can also view a complete list of SEO Books at https://www.jm-seo.org/2015/05/best-seo-books/.
SEO Explained for Small Business Owners and Marketers
SEO typically generates the highest return on investment (ROI) for small businesses. The reason is that many customers go first to Google as they search for companies, products, and services. They often ignore the ads, and click through on the first three results on the page. Rarely, if ever, do they proceed beyond the first page. By optimizing their websites for Google, Yahoo, and Bing, small business owners can often get to the top of search results, and thereby get "zero cost" advertising. In comparison with paid ads, these "zero cost" ads generate a presence on search engines and traffic to their websites with little additional cost. That said, mastering SEO for the average small business owner or marketer is not easy. A cacophony of misinformation and even disinformation exists on the Internet, leaving the small business owner or marketer dazed and confused. The SEO Fitness Workbook cuts through the clutter, offering basic information on what to do, and what not to do, to succeed at SEO. Using the analogy that SEO is like physical fitness, it takes the reader through seven basic steps to success at SEO.
About JM Internet Group
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.
JM Internet Group, Media Relations