Dallas, TX (PRWEB) January 13, 2014
The eyewear industry is controlled by major global players that drive the vast majority of sales. Unbeknown to many consumers, most of the eyewear products they purchase come from only a handful of parent companies. This sort of market monopolisation makes it incredibly difficult for new players to enter the arena. Production and manufacturing of eyewear products are capital intensive. The market is consolidating on all fronts from retailers to manufacturers. There is a sense that this consolidation is beginning to look more and more like vertical integration whereby a company owns the various operations from production to sales - even covering eyewear insurance companies - to offer the most competitive price points.
Independent eye care professionals face challenges
As the leading companies continue purchasing smaller operations, independent eye care professionals are facing more pressure to maintain their customer bases and sales. For many independents, their sales from eye exams remain consistent; however, they are seeing declines in eyewear purchases, particularly contact lenses. As a result, many mid-sized entities are forming from an aggregation of individual, independent operations. This pattern is expected to continue, and will result in more advanced strategies to retain customers. Trade associations are seeing this pattern and focusing their resources to help smaller operations compete in this competitive environment dominated by a few key players.
Complete on US Eyewear Market report is available @ http://www.rnrmarketresearch.com/eyewear-in-the-us-market-report.html .
Eyewear registers dynamic growth in 2013
In 2013 sales of eyewear products experienced faster growth than that observed over the review period in retail volume and value terms. The positive performance can in part be explained by the optimistic economic outlook resulting from the structural reforms announced by the federal government. As a result of this, consumer confidence increased together with their spending on personal accessories and eyewear products. In addition to the increase in spending in 2013, companies offered more product innovations and fashion products, which encouraged consumers to increase the frequency of purchases.
The country’s demographic structure drives sales
The number of people aged over forty years old represented a significant part of the country’s population in 2013. People this age are more susceptible to experience eye health problems, such as presbyopia, which is an age-related condition. In 2013 the base of consumers of eyewear products increased as the growing ageing population in the country began to suffer from presbyopia or tired sight symptoms. As a result of the latter, sales of spectacles and specifically readymade reading glasses and progressive spectacle lenses posted good growth during the year.
Competition forces companies to innovate
In 2013 many new companies began to offer eyewear products with a strong fashion element. This increase in competition can explained in part by the number of multinational companies which entered the Mexican market recently, offering a wide range of products. In 2013 the fierce competition forced brands and retailers to innovate in their product displays and the positioning of their sales points in order to attract consumers and increase or maintain their share. At the same time companies created interesting marketing strategies to attract the attention of consumers through many different communication channels.
Complete on Mexico Eyewear Market report is available @ http://www.rnrmarketresearch.com/eyewear-in-mexico-market-report.html .
Browse more reports on Eye Care Industry @ http://www.rnrmarketresearch.com/reports/consumer-goods/cosmetics-personal-care/eye-care .
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