The Vintage Appeal of Native American Jewelry

Share Article responds to the recent increase in popularity of Native-made jewelry and art, shifting focus away from New York and towards the Southwest.

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People are looking for pieces that even the owner might be reluctant to give away. That shows a value much deeper than the price tag.

Vogue recently published an article about a Sante Fe store named Kowboyz and the experience a customer had inciting the difference between shopping for vintage items in New York and shopping in the Southwest. The pieces offered by stores like Kowboyz had much more authenticity to them. “It’s not always about the bottom line,” says spokesman, Steven Onida. “People are looking for pieces that even the owner might be reluctant to give away. That shows a value much deeper than the price tag.” is a company that works with the Native community to spread their art and culture with the rest of the world.

There has been a disconnect with the once enchanting industry that was New York fashion. They used to set the boundaries for all designers and companies to follow. Recently, more and more articles have been released about fashion designers moving west and customers looking in that same direction for something new.

The team at understands the need for pieces that are more genuine, more authentic. The jewelry that they showcase in their store is made by real artists and not mass produced for the customer’s sake. While this approach is certainly beneficial to other companies, people just seem to be getting tired of the same song and dance.

In the same sense, the Native American artists that are featured on the site use techniques that their ancestors used centuries ago. Onida says, “Keeping in touch with these roots is the best way to honor both the piece and the customers that come looking for that classic slice of Americana.”

The team at has been working at the same cause for years, sharing the culture and beliefs of Native Americans through the beautiful art they create. By staying true to this core value, Onida believes that and companies like it in the west keep that crucial element New York companies seem to have lost along the way.

To learn more about and the artists they represent, guests are encouraged to visit their site.

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Steven Onida
Native American Jewelry
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