Craft & Hobby Association’s Organizational Changes Signal Positive Outlook For Year Ahead

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Employee promotions and organizational restructures position the Association for growth in 2017.

Andria LaJeunesse, CEM, Vice President, Events and Education

The Craft & Hobby Association is pleased to announce employee promotions and organizational restructures that position the Association for growth in 2017.

Andria LaJeunesse, CEM has been promoted to Vice President, Events and Education. Since rejoining the Association in December 2015, Andria has successfully led efforts to reinvent Creativation, CHA’s annual conference and trade event for the creative arts products industry. Keli Bell-Cole, CMP has also been promoted to Director of Events, recognizing her leadership and coordination of activities for Creativation. Keli will continue to report to Andria, now along with Nidia Negron, Director of Education, and Nadine Schwartz, Director of Sales and Sponsorships.

Keri Cunningham has been promoted to Senior Director of Marketing and Research. Her promotion reflects her strong performance in her responsibilities over her 11-year career with the Association, and will enable her to develop and oversee CHA’s marketing strategy. Members of the marketing department will continue to report to Keri.

For more information about the entire Craft & Hobby Association team, visit

The Craft & Hobby Association (CHA) is an international non-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the worldwide craft and hobby industry. For more information about CHA, membership or its Creativation Show, visit

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Kristen Farrell
Craft & Hobby Association
+1 201-835-1209
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