Car Throttle Serves 850 Million Video Views In 2016 As It Continues To Invest Heavily In Social Video Innovation

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Car Throttle, a London-based media startup, has streamlined and developed its content strategy to achieve a dramatic increase in video views while strengthening brand image, all with social media team of three.

Car Throttle, the London-based media startup for car enthusiasts, gathered over 850 million video views in 2016 across Facebook, Instagram and YouTube.

Car Throttle - often dubbed ‘Buzzfeed for cars’ - has a 12 million strong follower base cross-platform, and has recently seen tremendous success in scaling up video views due to the innovative working processes that it has developed.

In addition to driving record views on Facebook, the team managed to double video views on Instagram while developing a daily series using the new Stories platform. By the end of the year, Car Throttle was generating over 250 million monthly video views across Facebook and Instagram.

Gabor Szedlak, COO of Car Throttle, said: “With a social team of three, scaling video was a huge challenge. We achieved it by investing in our workflow and leveraging our existing community of 12 million enthusiasts.”

The company has developed in-house technologies to automate and streamline the process of managing user-submitted videos and licensing content. Today, Car Throttle licenses over 2,000 videos a month to fuel its social publishing ambitions.

A focus has been making content stand out from the sea of other videos being published to Facebook. Car Throttle has developed its own unique video formats and captions that help differentiate the brand. Licensed content is always edited and enhanced to suit platform consumption habits and gain maximum viral traction, neatly sitting alongside original content created by Car Throttle.

Innovation is a focus on all social channels. Car Throttle produces multiple Instagram Stories every week, and rather than stepping on Snapchat’s toes with in-moment coverage, the company uploads pre-edited vertical video stories featuring the latest news from the automotive community.

Brands including Michelin, Nissan, Ford, Volvo, and Xbox have jumped on Car Throttle's huge social video scale, opting to distribute their own content to car enthusiasts via Car Throttle's pages due to the incredible traction and engagement they can get.

Jake Orr, Car Throttle’s Head of Social Media added: “We’re constantly experimenting with ways to deliver video content to users in ways that they have never seen before. There’s a constant stream of new features being released by platforms, and being the first to test those features means we learn how to use them in the most effective ways possible.”

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Gabor Szedlak
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