Precise Leads Announces Integration With ITC's TurboRater

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The synergy between Precise and insuretech leader ITC will deliver a complete lead workflow solution for P&C insurance agents.

New York insurance leads firm Precise Leads has announced a new partnership with technology leader ITC (Insurance Technologies Corporation) of Carrollton, Texas. The two companies are working to seamlessly integrate Precise’s prospecting products with ITC’s popular TurboRater personal lines comparative rating platform in order to streamline agents’ workflows and give them an opportunity to quote consumers searching for insurance online. This will lead to a smoother onboarding experience and enable agents to save time when serving consumers shopping online for personal lines insurance.

Precise Leads CEO and Founder, Tony Franseze said: “From an agent’s perspective, it makes so much sense to be able to handle customer contact and quoting through a single platform. This is a natural extension of both companies’ products, and will provide agents using TurboRater with a significantly improved user experience.”

Independent agents use TurboRater to deliver fast and accurate quotes for auto, home, and motorcycle insurance. The integration will allow Precise to deliver its auto and homeowners insurance lead information directly into TurboRater. Agents will be able to complete a sale from first contact to close using a single workflow. They will receive email alerts when new leads arrive in their account, and can easily use the posted lead information to generate a quote for the prospective customer, all within one unified environment.

“Precise Leads was great to work with in building this integration into their leads platofrm,” said Laird Rixford, president of ITC. “Agents want to maximize their marketing, including buying online leads. Our integration with Precise Leads and other providers enables our customers to streamline their sales process from whatever source they choose.”

About Precise Leads

Precise Leads is an award-winning insurance lead generation and customer acquisition firm. Since 2004, Precise has connected our clients to millions of consumers in search of insurance, financial, and other services.

We match consumers shopping for services including Health, Auto, Home and Life insurance, Medicare Supplement and Advantage Plans, and more. We also offer inbound calls and live transfers that deliver prospects directly to national sales organizations.

About ITC

Insurance Technologies Corporation (ITC), founded in 1983, provides websites, agency marketing, rating and management software and services to the insurance industry, including independent agents and insurance carriers. Headquartered in Carrollton, Texas, ITC helps its customers across the United States grow their businesses and become more efficient through the philosophy of providing quality software and services. Currently, ITC serves more than 200 insurance companies and more than 6,000 agencies. For more information, visit us online at or follow us on Twitter.

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Scott Delbango
Precise Leads, Inc.
+1 (646) 478-2316
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