Virid Launches Redesigned Lover’s Lane Website

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“We are thrilled to continue our partnership with a growing company like Lover’s Lane."

Virid, a leading provider of eCommerce solutions for retail brands, announces the launch of a redesigned retail website for Lover’s Lane on the marketAgility Cloud platform. The marketAgility Cloud platform is powered by Microsoft Azure and provides flexibility, scalability, and reliable performance. The Lover’s Lane website features high impact imagery and is fully responsive to allow customers to shop across mobile, tablet, and desktop.

The new website features easy to navigate product category and product detail pages, as well as a streamlined checkout flow to allow customers to complete purchases quickly. Lover’s Lane is also leveraging the powerful technology of Magnetic to make product recommendations to customers based on purchasing data. Magnetic’s technology and marketing solutions are powered by unique data including purchase intent data from more than 450,000 partner sites, shopping profiles of over 250 million individuals, and behavioral insights across a billion active devices.

Customers on the Lover’s Lane website also have the ability to seamlessly buy, load, and redeem physical and digital gift cards online and in-store using an omnichannel stored value strategy developed by Clutch, a customer marketing platform built specifically for B2C marketers. The Clutch platform provides brands like Lover’s Lane with a 360- degree view of their customers while delivering actionable insights that drive the bottom line and foster data-driven personalized engagement.

The adult toy industry currently accounts for a $15 billion market segment with projections that it will surpass $50 billion by 2020. “We are thrilled to continue our partnership with a growing company like Lover’s Lane,” said Steve Deller, CEO of Virid. “This is a time of high growth for their industry, and we are confident that their website and our eCommerce platform will give them the tools they need to stay competitive in their digital sales.”

About Virid:
Virid is a leading provider of eCommerce solutions for growing retail brands. Since 1999, Virid has provided retailers with a trusted, stable eCommerce package including software, cloud-based hosting, integration support, and ongoing technology consulting. Virid prides itself on knowing retailers and their businesses and gives them the tools they need to competitively sell in the ever-changing digital space. For more information, please visit

About Lover’s Lane:
Whether at a boutique retail location, online, or from a printed catalog, Lover’s Lane is the perfect place to shop for lingerie and romantic gifts. Lover’s Lane products are designed to help enhance intimate relationships and promote sexual health and wellness. For more information, please visit:

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Megan Lilly
Virid, Inc.
+1 (703) 689-2121
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