Which Wich® Superior Sandwiches Launches Wich & Win Sweepstakes Through Loyalty Program

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New contest offers daily cash prizes and guaranteed $25,000 winner with 1-in-100 chance to win $250,000

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Which Wich® Superior Sandwiches, the award-winning sandwich concept, has launched its Wich & Win cash prize giveaway to kick off the New Year. In conjunction with Coca-Cola, the franchise is offering daily cash prizes and a guaranteed $25,000 winner who will be handed the winnings personally by Jeff Sinelli, the founder and CEO of Which Wich. Sinelli will then give the winner a 1-in-100 chance to win an additional $250,000.

“The vibe at Which Wich has always been powered by our guests. The Wich & Win sweepstakes is a fun way to thank and celebrate them,” said Sinelli. “I’m excited to reward one lucky fan with a check for $25,000 and the opportunity to add another zero to the end of that amount.”

To take part in the sweepstakes, guests simply need to register for Which Wich’s rewards program, the Vibe Club, online or at a local Which Wich location. Every day until March 26, 2017, five winners across the country will be awarded $25, alerted by a personal congratulatory phone call.

One lucky winner, at the end of the promotion, will take home $25,000. The winner will be invited to a black and yellow celebration at his or her favorite Which Wich, where Sinelli will present the grand prize check. The celebration party will include a $250,000 lottery where Sinelli will prompt the winner to select a number between one and 100. If the correct number is chosen, the amount will be awarded on the spot, in addition to the $25,000 cash prize. Guests have the opportunity to enter once per day, so the odds of winning the grand prize increase for those who enter daily.

The Wich & Win sweepstakes aims to combine the brand's commitment to a fun and enjoyable restaurant experience with an innovative rewards program for loyal customers. The Vibe Club is Which Wich’s method of recognizing valuable customers and building on the engagement that Sinelli and his team have made a cornerstone of the uniquely creative brand. Through the Vibe Club, guests can receive the latest brand news, redeem print offers and enjoy rewards for their purchases through online and instore ordering.

“A strong customer loyalty program has become crucial to any brand's marketing strategy, and at Which Wich, we always want to make sure that we’re giving our fans more to love than anyone else” said Sinelli. “I’m looking forward to the moment I get to hand over a $25,000 check to the winner of the Wich & Win sweepstakes, and I hope to hand over even more.”

To learn more about Which Wich and enter the Wich & Win Sweepstakes, visit https://www.whichwich.com.

About Which Wich:
Which Wich® Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur, Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR named Which Wich one of their "2014 Best Franchise Deals" and Forbes listed Which Wich as one of their 2014 “30 Best Franchises To Buy.” Which Wich is also the recipient of the 2015 Nation’s Restaurant News MenuMasters “Healthful Innovations” award. Which Wich currently has 500 locations open or in development in 39 states and 12 countries. For more information, visit http://www.whichwich.com.

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Lauren Boukas
No Limit Agency
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