Eat with Your Eyes: Elevating the Fast Food Experience with Digital Signage

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McDonald’s Philippines implements CAYIN’s digital signage solutions in 2 of its most high-traffic branches to enhance customer experience.

CAYIN: McDonald’s Philippines

Eat with Your Eyes: Elevating the Fast Food Experience with Digital Signage

McDonald's switches to e-menus, enhancing the communication between brand and customers.

McDonald’s, the largest burger franchise, has more than 36,600 branches in 119 countries, nearing 500 just in the Philippines. With substantial selections, customers spend considerable time on the vibrant and colorful menu boards in the restaurants, making it the most important part of communication.

Partnered with MEDIACAST, a local prestige system integrator, CAYIN deployed video wall solutions, including SMP-6000 and SMP-8000 along with Professional LFD Displays to 2 major branches in the Philippines. The vivid colors above the counter relive McDonald’s jolly motto, “i’m lovin’ it”, while the McCafé holds a more settled tone of a sophisticated coffee shop.

With the new menus, maintenance has never been easier. By setting up automated schedules, crew members no longer have to climb the ladders and make the board-swap between breakfast and lunch. Adding new items and prices or promotions is also just a click away.

Thus far, 2 flagship branches have installed CAYIN’s digital signage solutions as examples for franchises, and the results have been satisfying. The project has great potential as the franchises join in on the action and switch from light box boards to e-menus, enhancing the communication between brand and customers.

Please download the complete case study from CAYIN’s website: https://www.cayintech.com/digital_signage_applications/case_McDonalds.html

CAYIN Technology in Brief
CAYIN Technology is a 12-year professional digital signage solution and software developer from Taiwan. By offering a complete portfolio of appliance-based digital signage solutions, CAYIN dedicates itself to being a reliable partner to clients worldwide and has successfully set up various applications globally. In order to best facilitate the deployment of its products, the company also provides tailored services to satisfy the ever-growing market demand for almost limitless applications.

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Alison Shih
@hsijulai
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