“Pat Benatar's 'Shine' helps us to light the path ahead. Like Emma Goldman and Fannie Lou Hamer, she knows there's no revolution without music.” - Gloria Steinem
New York, NY (PRWEB) January 20, 2017
Iconic, trailblazing rocker Pat Benatar has joined forces with producer, songwriter and artist Linda Perry to release “SHINE” – Benatar’s first new song in over a decade, as part of the SHINE TOGETHER movement to affect positive change in government and the world.
Created in support of the Women’s March on Washington, SHINE TOGETHER is a movement that uses the universal language of song to inspire women to support each other and continue to move forward on issues affecting women of all races, ethnicities and backgrounds.
“Even though I can’t be at the Women’s March on Washington in person, I wanted to show my support for everyone marching and the importance of standing up for women’s rights,” said Benatar. “By joining together and lifting each other up, we will show the world that women’s rights must continue to move forward – we’re not going back. The song is not anti- anyone, this is about unity and inclusion, and the incredible power that women wield – especially when we support each other.”
Women’s March Honorary Co-Chair and feminist icon Gloria Steinem stated, “Pat Benatar's 'Shine' helps us to light the path ahead. Like Emma Goldman and Fannie Lou Hamer, she knows there's no revolution without music.”
SHINE is available January 20 at http://www.ShineTogether.info and via major music platforms including iTunes, Google and Amazon. The song is priced at .69 cents to draw attention to the gender wage gap of women making less cents on the dollar compared to men. All proceeds will go to the B.A. Rudolph Foundation supporting women pursuing careers in public service and government. The website will include an interactive 'Shine Together Chain' where people can send a 'Shine' to the women that inspire them - an acknowledgment of inspiration, support, genius, or generosity from another woman. Each link in the chain will be clickable and viewable by other visitors.
SHINE TOGETHER was concepted by Pat Benatar, who broke barriers as a female musician and has influenced generations of artists, and Tricia Clarke-Stone, Co-Founder & CEO of Narrative, and a tech, innovation, and marketing leader. The “Shine” song credits go to Benatar and Linda Perry, an activist, artist, and producer, leading the charge to organize and empower women to stand together. Joining them on the production of the song is producer, guitarist, songwriter, Neil Giraldo, a lifelong advocate for women’s rights and creator of the Benatar/Giraldo sound.
Narrative_ is a story-driven creative and technology agency that connects brands and people in ways they never imagined. Employing a blend of strategy, creative, tech innovation, product development and cultural expertise to create a powerful brand story, the Narrative is an advertising ecosystem that can be brought to life across platforms. We believe the greatest stories ever told are always rooted in experiences, human insights, and culture.
Our commitment is to not only making a difference for our clients, but for causes and issues that we care about, so we donate time, resources, talent, and expertise to the creation of campaigns, platforms, products and experiences that can drive and impact change. As marketers and advertisers we play a pivotal role in shaping culture, so it’s our responsibility to help create a world we want to live in.
Narrative was co-founded by Tricia Clarke-Stone and Russell Simmons in 2013. More info can be found at http://www.narrative.is.