New Podcast Highlights “Red-Flag” Issues for B2B, Lead-to-Revenue Marketers

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Fusion Marketing Partners’ Christopher Ryan goes on live radio to discuss what marketers must do next to get the budget they need to meet revenue goals

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We talked about the issues that B2B marketers and sales leaders must address or -- ignore at their own risk.

Fusion Marketing Partners (FMP) today announced the release of a podcast of their January 19 Sales Lead Management Association (SLMA) radio program that lays bare the hard facts of B2B marketing in the digital era and uncovers how modern marketers are honing their lead-to-revenue processes to meet the demands of the discerning, online buyer.

Based on FMP’s 2017 State of the Industry Report: Trends in B2B Marketing and Lead-to-Revenue. Ryan and Obermeyer talked about what the 1,400 B2B marketing and sales leaders surveyed said were their biggest issues:

  •     The surprising truth about how respondents’ branding, lead generation and key performance indicator (KPI) activities are going.
  •     What can be done to alleviate the “tragedy of lead management” that so many B2B companies are struggling to overcome.
  •     What are the “red-flag” warnings that tell marketers when they have lead conversion issues that will drive up costs?

“Chris Ryan, CEO Fusion Marketing Partners, covers the highlights of the company’s substantial 2017 Trends in B2B Marketing and Lead to Revenue Research Report. This report objectively tells you what you need to know to be competitive in sales and marketing,” said Obermeyer.

“It was fun sharing thoughts on live radio with one of the best in the business. I think we talked about the issues that B2B marketers and sales leaders must address or -- ignore at their own risk,” Ryan said.     

You can download the podcast here.

About Fusion Marketing Partners
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or underperforming marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally. The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants. To find out more, visit Fusion Marketing Partners.

About the Sales Lead Management Association
The SLMA has 8,000 worldwide members, and its website includes 300-plus articles from 60 industry authors. Activities throughout the year include an active ‘opinionated’ blog, recognition for the ‘20 Women Leaders to Watch in Sales Lead Management,’ and the SLMALive Radio Program, currently with 347 episodes and 85,600 listeners. SLMA Radio is one of eight marketing and sales shows for at-work listeners on the Funnel Radio Channel. For more information about SLMA call Sue Campanale at (360) 933-1259. The SLMA is a division of the Funnel Media Group.

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Nate Warren
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