GamesThatWork Releases Virtual RealityToothbrush Game for National Children's Dental Health Month

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Virtual reality transforms a toothbrush chore into hilarious fun. Brush Up VR puts kids into a life-size cartoon where they are challenged to become conscientious cleaners - just in time for National Children's Dental Health Month.

“Kids only brush what they see in the mirror, and many adults aren’t much better” says Dr. Bob Jacobson, the family dentist behind Brush Up. This virtual reality game can change all that.

Virtual reality can turn a daily chore into hilarious fun. Brush Up VR puts kids in a life-size cartoon with a giant toothbrush. Kids must brush all the green gunk from Budd’s teeth before their time runs out. They will work up a sweat brushing, as they learn just how many tooth surfaces need cleaning.

“Kids only brush what they see in the mirror, and many adults aren’t much better,” says Dr. Bob Jacobson, the family dentist behind Brush Up. “They spend two minutes polishing the front teeth and scrubbing the easy side. That won’t work in Brush Up VR. You must clean the inner, outer and biting surface of every tooth.”

GamesThatWork is releasing Brush Up VR on February 1st, just in time for the National Children’s Dental Health Month. This Vive-exclusive title is available for $0.99 as early-access on Steam and on Viveport. It is designed for ages 5 through adult.

In December, the beta game was awarded the “Kid’s Choice” award at the Entertainment Software Association. Children selected it from a field of 80 top games curated by the US Education Department’s learning game experts.

Brush Up VR is a spinoff of the well-respected brush-along mobile game, Brush Up. NIH-funded studies show that Brush Up dramatically improves children’s toothbrush performance, even a year after playing the game. It has won awards from the National Academy of Medicine and other leading scientific panels and is played daily by children around the world. Brush Up is available now in the App Store and Google Play.

National Children’s Dental Health Month is February. It is supported by the American Dental Association, dental hygiene schools, and individual dental practices all over the United States.
More information: https://www.nidcr.nih.gov/NewsAndFeatures/Announcements/ChildrensDentalHealthMonth.htm

Dr. Bob Jacobson hosts a new web series “Brush Up with Dr. Bob,” which offers dental health advice to young parents. https://www.youtube.com/channel/UCY3nOoO4LTG430uBryunz3g

GamesThatWork is an Atlanta studio that makes games where players learn real-world skills. Drawing on success in the entertainment industry and on evidence based training techniques, the studio makes games that are fun and functional. It serves innovative clients in the education, research, corporate, military and intelligence communities.

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Stephanie Chergi
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