Pay By Group Partners with Leading European Tour Operator

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Custom Tours Selects Pay By Group to Power Group Payments

Pay By Group integration on Custom Tours

Businesses that integrate the company's Group Payments checkout option see conversion increases of 20% or more.

Pay By Group is today announcing its partnership with Custom Tours, a leading European tour operator based in Switzerland. Custom Tours facilitates group experiences across 22 major European cities, from Amsterdam to Warsaw.

“Pay By Group makes it significantly easier for our tour guests to sign up and pay for our experiences,” said Mads Thorsdal, Chief Product Officer at Custom Tours. “It’s quickly become a key part of the overall great experience they enjoy when booking with Custom Tours.”

Frank Langston, co-founder and CRO at Pay By Group, added, “Custom Tours operates in a USD$40 billion segment of travel in Europe and we are excited to help them capture a large chunk of that business.” Businesses that integrate the company's Group Payments checkout option see conversion increases of 20% or more across nearly all segments of commerce. "Just like people want to split the bill at a restaurant, people want to split the bill across a variety of travel, retail, and other commerce. We make that possible online,” said Langston.

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Camilo Acosta

Camilo Acosta
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