Thanx Brings Deep Net Promoter Score® Functionality to its Mobile Customer Engagement Platform

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Offline merchants now have qualitative way to measure health of their business

Thanx, which empowers brick-and-mortar merchants to grow their business with customer data, today announced a major upgrade to the way its merchants can capture and measure customer satisfaction using Net Promoter Score. With this new functionality, merchants can operationalize customer feedback, build data-driven customer profiles, and better understand their guests — all in the name of keeping customers loyal and happy.

Introduced in 2003 by Bain and Company, Net Promoter Score is the industry-standard barometer of customer experience and business health. Thanx is the first mobile technology that connects NPS to an individual customer who made a specific purchase at a precise location. Because feedback is received moments after service, it can be used to quickly make operational improvements, placate a disappointed customer or thank a loyal one.

“In a business climate where 79% of customers would take their business to a competitor after receiving poor customer service, businesses must take a proactive, data-driven stance in monitoring and addressing customer feedback to solidify and grow guest loyalty,” said Zach Goldstein, Founder and CEO of Thanx. “Actionable feedback is critical for running a business today.”

Now, with the product upgrades announced today, Thanx customers can easily track NPS over time and across multiple locations. Merchants can set measurable goals for performance, identify opportunities for improvement, and hone in on customer satisfaction with easy-to-understand data. Additionally, guest feedback is sorted by urgency, so merchants can cut through the noise and prioritize customers who need immediate attention.

“I am excited to be able to arm our merchants with a simple, automated solution for easily tracking customer satisfaction over time. NPS is a powerful solution but like every feature in Thanx, our NPS implementation makes it simple to collect feedback, pinpoint issues in service and quality, and improve operations over time,” Goldstein added.

Multi-location merchants can learn more at a free webinar on February 8th at 11am PST. Sign up here: https://attendee.gotowebinar.com/register/9203075432442553090

About Thanx
Thanx helps offline businesses drive deeper, data-driven relationships with their best customers.
Thanx's turnkey solution collects critical customer data and uses it to deliver automated marketing campaigns that deliver real ROI. While the vast majority of loyalty programs today are languishing, Thanx has the highest retention rate in the industry thanks to its frictionless customer and merchant experience. Founded in 2011 and based in San Francisco, Thanx is financed by Sequoia Capital and other elite Silicon Valley investors. Thanx has thousands of customers across more than twenty retail verticals.

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Michelle Wohl
Thanx, Inc.
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