TIA Technology acquires a key implementation partner

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The Danish InsurTech company executes their expansion strategy by acquiring Assurator, experts in implementation and services. This will strengthen TIA's customer relationships and enhance the company’s position in an increasingly competitive and dynamic industry.

TIA Technology

TIA Technology

We chose Assurator because of their proven and predictable approach to implementation, their solid application management capabilities, and their substantial insurance product-configuration experience

The insurance industry is under increasing pressure to bring simpler, more innovative products to market faster, and create a smooth, relevant digital journey for their customers. Designed specifically for the insurance industry, the TIA core insurance software platform makes this possible, empowering an entire digital ecosystem for insurers: a complete universe of IT systems and solutions required to run a modern insurance company.

Executing TIA’s growth strategy
The acquisition of Assurator, a key TIA implementation partner with more than 10 years’ experience, enables TIA to accelerate the build of their in-house services organisation based on proven Assurator expertise. TIA CEO Christian Kromann explains, “Our strategy for TIA is to be the best at building, implementing and operating the TIA solution. For that we needed to strengthen our Services & Solutions services team. We chose Assurator because of their proven and predictable approach to implementation, their solid application management capabilities, and their substantial insurance product-configuration experience.”

"The acquisition of Assurator is a milestone in TIA's growth strategy," says Vagn Sørensen, Chairman of TIA Technology. "Over the years, the global insurance market has undergone significant changes. This means that customers demand greater involvement from their software supplier, when their insurance software must be replaced, to prepare for new digital initiatives.”

Delivering TIA value directly.
Kromann has big plans for the TIA services organisation and what it will deliver to customers. “With 30 additional TIA experts on board, we will be able to run end-to-end implementations for our customers in Northern Europe. We will help our customers minimise their level of customisations through our best-practice guidance and tools. This will accelerate their implementation time, keep costs in control, and help them get the most value out of their TIA system over the short and long run.”

Getting closer to customers and partners
TIA has 20 years of insurance-business expertise and 54 customers globally, including the four they won in their core markets in the last six months alone. With the changing competitive landscape in the insurance industry and the rise of InsurTech, the Assurator acquisition is a major step towards strengthening TIA’s position. “By getting closer to our customers we are in a better position to deliver the TIA platform’s strengths and capabilities, maximising business value and enabling our customers’ digital transformation,” says Kromann.

The new TIA services organisation also plans to work closer with their global implementation partners to help ensure a lean and predictable implementation. “We share common goals with our partners: to offer the greatest value to insurers,” Kromann adds. “When working closer with our partners to enable a better, more optimal use of TIA, our customers will realise greater value from their TIA investment.”

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Jette Lundquist
@TIATechnology
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