KnowledgeTree Pushes Winning Sales Enablement Content to Reps Where They Work — Extends Content Recommendations into Gmail and Microsoft Outlook

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Sales Enablement Assets are Automatically Recommended to Reps in the #1 Tool They Use Every Day

“Content discovery, sharing, and tracking has never been faster.”

KnowledgeTree today extended its intelligent content recommendations into both Gmail and Microsoft Outlook. KnowledgeTree for Email suggests content proven to win for each email recipient — right in a sales person’s email client.

Studies show that sales people spend three quarters of their day working in email. They don’t want to leave their work to go to a portal or other tool to find critical content to share with prospects. In fact, a KnowledgeTree survey found that 92% of sales people want to find and share content directly from their email.

KnowledgeTree’s exclusive content scoring algorithm identifies which content is most effective for any sales situation. It ranks content based on its performance for each buyer, helping reps choose sales enablement content and double prospect engagement.

Now, KnowledgeTree has extended its algorithm into both Gmail and Outlook email clients. As a sales person drafts a new email, KnowledgeTree matches the recipient with the highest performing corporate content. It pushes recommended eBooks, videos, blog posts, and other sales enablement content to reps for rapid sharing via email.

“Sales enablement teams shouldn’t expect reps to abandon their work to come to yet another portal,” said Daniel Wideman, KnowledgeTree’s VP of Product. “Instead, by pushing content recommendations into the workflow of a sales person our customers get 3X more content used.”

KnowledgeTree for Email is a plugin that installs in seconds. KnowledgeTree’s algorithm then pushes content recommended specifically for the email recipient. Recommended content can be added with a simple click, and sales people can search and browse further, if needed. They can also add multiple assets to create a dynamic microsite tailored to their prospect.

“Content discovery, sharing, and tracking has never been faster,” added Wideman.

Each content share is automatically logged as a Salesforce activity. And rich data on content use and performance is pushed back to marketing and sales enablement to support continuous improvement and revenue attribution.

KnowledgeTree for Email is available today for all current subscribers of the KnowledgeTree Fusion platform.

About KnowledgeTree
KnowledgeTree pushes winning content to sales teams where they work — doubling prospect engagement and tripling content use. Our software surfaces the most effective content for any sales situation — right in Salesforce.com and email. Leading companies like Western Digital, Wolters Kluwer, RingCentral, and Zoom rely on KnowledgeTree to equip their sales teams with effective marketing content.

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Peter Mollins
KnowledgeTree
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