Civicom aims to empower market researchers with the right tools to keep up with key trends and emerging methods.
Greenwich, CT USA (PRWEB) February 07, 2017
The marketing research world is evolving at a rapid pace. There are new, agile startups that are introducing automation to streamline processes and eliminate the need for personal involvement in hands-on research. There is a rise in demand for development of analytics tools of all types – text, audio, video, social media, blogs, web search and ad clicks. There is a perceptible shift toward conducting research only through smartphones, employing both apps and web-based tools.
Many traditional researchers want answers to meeting the challenges of what these evolutions will eventually mean, as they work to keep pace with what clients are looking for. At the same time, upcoming potential revisions to government programs such as health care, and shifts in the global geopolitical landscape, are economic and political factors that in addition to changes wrought by technology are significantly challenging the research paradigm as well as potentially creating new research opportunities that can be captured.
Civicom’s upcoming webinar will focus on these key trends and more. It is critical for every researcher to boldly face the scope of potential change that has been gaining momentum and feel prepared to respond to it. This month’s webinar entitled, “The Top Ten Trends In Marketing Research 2017” will be presented on the following dates and times:
TUESDAY, February 14 @ 2:00 pm ET
WEDNESDAY, February 15 @ 3:00 pm UK
THURSDAY, February 16 @ 8:00 pm ET
FRIDAY, February 17, @ 9:00 am SGT
Interested parties may click here to register for this webinar.
About Civicom Marketing Research Services
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight™ Mobile Insights App, a qualitative mobile tool for collecting richer in-the-moment insights, and offering geolocation plus off line accessibility for places where there is no data connection.
Civicom ThoughtLight™ works with both iOS and Android and is a useful tool for shopper insights, audio diaries and patient journeys. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.
Civicom Marketing Research Services continues to be at the forefront of innovation and new strategies in marketing research, actively participating in various conferences and networks that engage in developing new techniques with the latest technologies globally. Last month, Civicom served as a panel expert alongside other influencers discussing the findings of GreenBook’s latest edition of the GRIT report discussing emerging methods, technology, and trends in market research.
Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.