Debit Versus Prepaid: What Account Structure Makes More Sense for Providers?

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New research from Mercator Advisory Group shows payments providers how to select an account structure for deposit products.

One of the 9 exhibits of the 19-page report

Prepaid and debit accounts both offer advantages and disadvantages for financial services providers, so understanding the key decision points can lead product designers to the most profitable configuration.

The new report titled A Rose by Any Other Name: What’s the Difference Between Debit and Prepaid? presents an analysis of the factors that financial services providers need to consider when deciding on an account structure for new products. Recent industry developments have made debit and prepaid accounts seem a lot like each other. While there are some commonalities, significant differences remain that can lead to one account structure being superior to another depending on the goals of the product being designed.

Mercator Advisory Group’s research report identifies key factors that need to be considered when designing a new product. The customer needs, economics, infrastructure, and regulations will all influence which type of account structure makes sense for a new product.

"Prepaid and debit accounts both offer advantages and disadvantages for financial services providers, so understanding the key decision points can lead product designers to the most profitable configuration," Ben Jackson, director of Mercator Advisory Group's Prepaid Advisory Service, and coauthor of the report, comments.

Highlights of the report include:

  • The important differences remaining between debit and prepaid account types that can make or break a product
  • Details of the key factors to be considered by financial services providers in choosing which account type of deposit/transaction account launch: the audience, economics, infrastructure, and regulations that apply to each account type
  • Marketing necessary to show the value of prepaid cards and debit accounts to their likely audiences.
  • The importance of developing a comprehensive balance sheet of the revenues and expenses of debit versus prepaid account types to make the right decision on which to launch.
  • The necessity of comparing the differing tools required to offer a prepaid card or a debit account with the providers’ existing infrastructure
  • The regulations that will heavily influence heavily the success of each product

Companies mentioned in the report include: Chase, ChexSystem, NetSpend, and TSYS.

Members of Mercator Advisory Group's Debit Advisory Service and Prepaid Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

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For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send email to media(at)

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About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal

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Karen Yetter
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