Now You Can Get Anything You Want Over SMS for $35/hr

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Text-based virtual assistance company, Magic, becomes more powerful and more affordable.

Our goal is to continue to drive the price down and bring Magic to as many people as possible.

Two years ago, a startup named Magic went wildly viral by releasing a phone number you could text, to get literally anything on demand, 24/7. As long as the request was legal and possible, the company would help for a fee which was determined on a case by case basis. In less than a week of existence, the company had tens of thousands of people texting in with requests from all over the world.

Since then, tens of thousands of customers have used Magic to book travel, pay tickets, arrange deliveries, create itineraries, find sold-out products, make celebrity introductions, summarize newsletters, manage inboxes, develop apps, plan events, set reminders, conduct research, and much much more.

As a result of their high demand and long waitlist for new users, Magic raised their prices one year ago to $100/hr where they have remained until now. Today the company announces it is reducing its Magic service to $35/hr.

This cost reduction was made possible by Magic’s steadfast commitment to making the service more efficient. By implementing innovative operational principles, highly specialized proprietary software, and state-of-the-art deep machine learning techniques, Magic has been able to significantly drop the cost it takes to deliver the service.

When Magic first began, requests were fulfilled using off-the-shelf software. It quickly became apparent that the open-ended and complicated nature of clients’ requests could not be managed by any existing tools. To this end, the company developed a powerful software stack that is able to aid its human employees in communicating with clients and vendors, keep track of complicated tasks 24/7, and maintain clients’ privacy.

Over the past two years, Magic has amassed a large database of conversational requests and the strategies used to fulfill these requests, using this data to train a proprietary deep learning-based artificial intelligence. This technology is able to detect and respond to requests as well as provide suggested courses of action. As their software learns to help the human assistants fulfill requests, those efficiencies are immediately realized across all customers and thus the overall price goes down. In practice, the more requests that come in, the better the service gets at those types of requests.

“The vision of Magic is to bring the power of a high-quality personal or executive assistant to everyone. When you can just send a text message and get anything done on demand, you can spend more time with your family and friends, be more productive, and enjoy your life more. I’m incredibly proud that we’re now able to offer Magic for $35/hr and build a sustainable business around it, where it previously cost us $100/hr to do the same thing. Our goal is to continue to drive the price down and bring Magic to as many people as possible,” said Mike Chen, CEO and co-founder.    

To try Magic, go to or text ‘magic’ to 83489.

For press inquiries contact press(at)getmagic(dot)com

About Magic
Magic, Inc., which has offices in San Francisco and Manila, replaces the need for a personal assistant by providing a text-based concierge service, available 24/7, that learns and improves with every request. Magic has helped over one hundred thousand people across the globe reach new levels of productivity. Magic’s mission is to be the easiest way to get anything, anywhere, anytime. Learn more at

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Brad Kohlenberg
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