New York City, NY (PRWEB) February 14, 2017
The elements of mobile for brands to consider are numerous. App usability and design is one thing, but real-time communication, mobile marketing, e-commerce and mobile payments are all key considerations. Given that mobile usage is now considerably higher than that of desktop, these should be addressed not just for marketing departments and dev teams, but for entire companies. Mobile is so ingrained that, for many customers, a brand’s mobile experience will be the only experience.
Mobile is unique in that user experience is an overwhelmingly important factor. Once a brand's audience moves off of platforms like Snapchat or Instagram, the UX of a website or app is paramount. Even marketing emails on mobile will be unworkable if they don’t present clear CTAs and a pleasing experience for users. It’s in UX that most mobile practitioners are let down - the only solution to app overload is mobile engagement.
This March 21-22, Innovation Enterprise will play host to the Mobile Innovation Summit in New York. The two-day event will include presentations from some of mobile’s biggest names and some of its most innovative companies. Among those sharing insight at the event will be: Instagram, Grubhub, Flipboard, Shutterstock, Forbes, Google, AccuWeather, American Express, and Bloomberg, among many others. As well as presentations, panel sessions, Q&As and fireside chats, all attendees will leave with actionable insights to take back to their organizations.
On top of the insight from mobile’s leading voices, the summit will provide opportunities for attendees to meet, discuss the industry and share ideas with other executive-level decision makers. Through panel discussions and organized networking sessions, the summit will ensure that every attendee has the opportunity to be heard and potentially find the next great solution for their company.
Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specializing in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.
Innovation Enterprise focuses on seven key channels - Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports - to ensure that organizations are furnished with all the cutting-edge insights necessary to driving growth in the evolving business environment.