“The sophistication of today’s educated buyer, coupled by the avalanche of new marketing technologies makes the job of today’s B2B marketer extremely challenging. CMO Insights shares the wisdom of today’s most successful and innovative thinkers."
Atlanta, GA (PRWEB) February 15, 2017
Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), announces Revenue Marketing Television: CMO Insights Video Series. The weekly video series is hosted by TPG President and CEO, Jeff Pedowitz, and features 1:1 conversations with B2B marketing thought leaders such as Scott Brinker, Jennifer Anaya, Brian Carroll, Michael Brenner, Joe Pulizzi, and others.
“The sophistication of today’s educated buyer, coupled by the avalanche of new marketing technologies makes the job of today’s B2B marketer extremely challenging,” notes Pedowitz. “The concept behind CMO Insights is to share the wisdom of today’s most successful and innovative thinkers. Each episode is filled with valuable lessons that listeners can apply to their own circumstances to help them meet the challenges within their own marketing organizations.”
During each 15-minute video interview, guests share their perspectives on strategy, skills, process, technology and content that fuels marketing transformation. Topics include: Major trends in modern marketing including marketing operations, content marketing and predictive analytics; How to grow profits with great content; What skills are required to grow from a traditional marketer to a modern marketer; How to drive rapid growth and leverage technology to scale, plus a slew of other pressing issues. Click here for ungated access to all current episodes.
Revenue Marketing Television: CMO Insights launched in the Fall of 2016 with an interview with the former co-founder and CMO of Hubspot, Mike Volpe. Season One concludes with an interview with Scott Brinker, co-founder and CTO at ion interactive, editor of chiefmartech.com and program chair of the MarTech conference. Below is a complete listing of all guests, to date:
Peter Herbert, VP of Marketing, VersionOne
Jennifer Anaya, VP of Marketing for North America, Ingram Micro
Marvin Mason, CMO, Crisis Prevention Institute
Emily Reagan, VP of Lifecycle Marketing, Bazaarvoice Inc.
Brian Carroll, Consultant, Author and Speaker, B2B Lead Blog
Allen Gannett, CEO, Trackmaven
Saul Leal, GM, Family Share Network
Scott Brinker, Co-founder & CTO, ion interactive, chiefmartec.com Editor, Program Chair, MarTech Conf.
Sanjay Dholakia, former CMO, Marketo
Lauren Pasquale, VP of Marketing, Fastaff & US Nursing
Michael Brenner, CEO & Author, Marketing Insider Group / The Content Formula
Joe Pulizzi, Founder / Author, Content Marketing Institute / Content Inc.
Edwin Choi, VP of Marketing, mobovida
Mike Volpe, former co-founder and CMO Hubspot
Asim Zaheer, CMO, Hitachi Data Systems
Steve Farnsworth, CMO, the Stevology Group
Jeremy Miller, Brand builder, Keynote Speaker & Author, Sticky Branding
About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group wrote the book, and is the undisputed thought leader on Revenue Marketing™. As your partner, TPG helps you plan, build and optimize your revenue engine by delivering services in MarTech, demand generation and marketing operations. We believe that Marketing is the driver of customer engagement that fuels the revenue engine. The Pedowitz Group customers have won over 50 national awards for their Revenue Marketing excellence. To discover how we can help your organization become successful Revenue Marketers™, visit http://www.pedowitzgroup.com, or call us at 855-REV-MKTG or visit Revenue Marketer Blog.
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