PR News to Hold Measurement Conference, which Includes the Social Media Boot Camp on April 20-21, 2017 in Washington, D.C.; Early Bird Rates End March 31

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The Early Bird deadline for the PR News Measurement Conference, which includes the Social Media Boot Camp ends March 31.

PR News will hold its annual Measurement Conference, which includes the Social Media Boot Camp on April 20-21 at the National Press Club in Washington, D.C., where attendees will learn the newest best practices in measuring social media engagement and tying PR to the bottom line. The full-day boot camp on social media is designed for PR, marketing and social media professionals and will focus on the ins and outs of the top social platforms and what it takes to succeed in this multimedia digital space. Early Bird rates ends March 31 and government/nonprofit rates are available.

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At the PR News Measurement Conference, you’ll hear from thought leaders at the U.S. Fish and Wildlife Service, Bill & Melinda Gates Foundation, Porter Novelli, Marriott International, Amtrak and Paine Publishing as they'll walk attendees through the steps of creating a measurement dashboard all the way through to tying PR metrics to sales figures.

Sessions for the PR News Measurement Conference, which includes the Social Media Boot Camp include:

  •     Measurement Dashboards That Communicate PR's Business Value
  •     How to Buy Smart on Facebook—and Reach Your Audience Organically When Buying Isn’t an Option
  •     How to Measure Media Coverage and Tie It to Organizational Goals
  •     Case Studies: What Success on Twitter Really Looks Like
  •     How to Choose Between Snapchat and Instagram Stories
  •     Case Study: PR Measurement at Work in the Real World
  •     Measuring Social: How to Measure Your Impact Across Social Media Platforms

Presented by PR News, the industry's most trusted PR and marketing brand, these events will fill up quickly so register today. Thank you to our event sponsor, BurrellesLuce. To become a sponsor, contact Fay Shapiro at fshapiro(at)accessintel(dot)com. For questions regarding registration, contact Jessica Placencia at jplacencia(at)accessintel(dot)com.

PR News is a go-to resource that serves the communications and marketing community at corporations, agencies and nonprofits. For more information, please visit

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