New Refill Technology Could Drastically Cut Plastic Waste

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Retailers are hesitant to offer it, but consumers can stand up and say #WeWantRefill!

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Consumers need to stand up and tell retailers #WeWantRefill. Now is the time to take an active role in the future of the environment, before it's too late.

Landfills are piled high with plastic bottles. From detergent bottles and fabric softeners to hand soaps and floor cleaners, Americans throw away enough plastic every year to circle the earth four times, according toWaste Management, Inc. Ideally, this plastic gets recycled… but in reality, just 27% of it gets tossed in blue bins, reports the National Association of PET Container Resources. Fortunately, there's a way to drastically cut plastic waste: liquid refill technology.

Consumers could take their empty bottles to a retail store like Target, Wal-Mart, or Costco, and refill them with their favorite detergent, soap, shampoo, or cleaning products – the list goes on and on.

How does it work? Refill stations are set up at retail locations. Consumers bring in their special refill bottles to the refill station which reads the bottle's codes and knows which product to refill and then it refills the bottle in seconds. The bottle needs no cleaning since this unique bottle is both sealed and refillable. Consumers could also have a level of customization – like choosing their favorite scents!

It's fast, convenient, and, most importantly, it can help the planet. Refill technology offers a nearly zero-waste solution to American consumers who are forced to continually buy plastic containers of household products. By refilling, shoppers don't have to buy bottle after bottle of detergent. They simply refill one bottle of their favorite brand.

Why haven't you seen these handy refill stations at your local store? Retailers don't think consumers are interested in them, so they haven't installed the refill stations in stores.

Consumers need to stand up and tell retailers #WeWantRefill. Now is the time to take an active role in the future of the environment, before it's too late. Here's how consumers can get involved:

  •     Sign this petition to show retailers that you're ready to do your part to save the planet. Tell them you're ready to refill.
  •     Learn more about how the refill stations work by watching this video.
  •     Educate yourself about unsuccessful recycling attempts made by Americans by reading articles on the #WeWantRefill blog.

About the #WeWantRefill Movement. Dedicated to the environment, the #WeWantRefill movement seeks to encourage all retailers to embrace refill technology. By setting up small refill stations in every retailer across the nation, consumers and retailers can work together to keep harmful plastic waste out of landfills.

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Diane Rumbaugh
Rumbaugh Public Relations
+1 (805) 493-2877
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