SAE Institute San Jose and SAE Expression College Announce Launch of Music Business Program

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SAE Institute, a world leader in creative media education, announced plans to expand its accredited program offerings, launching the Music Business Program at its campuses in San Jose and Emeryville, California beginning with classes on March 27, 2017.

Music Business program students learn hands-on - like when Chicago students took over the Transit Authority to plan and produce a mobile concert.

Music Business program students learn hands-on - like when Chicago students took over the Transit Authority to plan and produce a mobile concert.

Our instructors are ready to help students learn how business partners with creativity and develop skill sets like problem solving and critical thinking to help them in their career behind-the-scenes.

SAE Institute, a world leader in creative media education, announced plans to expand its accredited program offerings, launching the Music Business Program at its campuses in San Jose and Emeryville, California.

Designed to prepare students for careers in the music and entertainment industries, SAE Institute’s Music Business Program is an intensive course of study that can help artists, producers, and performers understand how business and creativity can work together to produce quality and commercially successful outcomes. Beginning on March 27, the program will offer a 16-month Associate Degree and a 12-month Diploma at both campuses.

Students of the Music Business Program will gain an understanding of the operations of recording companies, music publishing, entertainment law, video production, multi-media technology, website development, marketing, distribution, and entrepreneurship for those who may prefer to start their own entertainment business. Classes explore the way projects are pitched, sold, copyrighted, produced, marketed, and delivered.

“I am excited about the direction our campus is headed, and for the new Music Business Program, which will prepare students for a successful career in today’s competitive music and entertainment industries,” says Richard Cox, Campus Director at SAE Institute San Jose.

SAE Expression College, located in Emeryville, is preparing to grow their existing creative media programs to provide students with the knowledge and hand-on experience they need to pursue fulfilling, rewarding careers in the music industry. “This is an exciting program for students who are interested in learning more about the business side of the music industry,” says Elmo Frazer, Campus Director at SAE Expression College. “Our instructors are ready to help students learn how business partners with creativity and develop skill sets like problem solving and critical thinking to help them in their career behind-the-scenes.”

SAE Institute’s Music Business Program has already seen tremendous success at its Nashville and Chicago campuses, providing students with hands-on, real world experience they need to pursue careers in the music industry. Through exciting capstone projects such as the Pigface art exhibit, a studio takeover, a double decker bus concert, and “Live Line,” a Chicago Transit Authority takeover, students have been able to practice their marketing, event planning, and project management skills, allowing them to put their studies to practical use.

Learn more about SAE Institute, its Music Business Program, and how to enroll in classes beginning March 27 by visiting usa.sae.edu.

About SAE Institute
SAE Institute provides aspiring creative media professionals with a foundation of practical theory and valuable hands-on training in their chosen areas of concentration. Under the guidance of industry-experienced faculty, students gain the essential experience they need for entry-level jobs in the creative media industry. Students are supported in their job searches by SAE’s international network of alumni, many of whom are leaders in the music, film, game arts, and live performance arenas. SAE Institute offers programs in Audio Technology in seven US campuses, along with a Music Business program at select locations, all fully accredited and focused on preparing students for employment upon graduation. Bachelor’s Degree programs in Animation & Visual Effects, Digital Filmmaking, Game Art & Design, Interactive Audio, and Sound Arts are available at SAE Institute San Jose and SAE Expression College in the San Francisco Bay Area, formerly Ex’pression College. SAE Institute Group, Inc. is a part of Navitas LTD. Learn more at usa.sae.edu.

About Navitas
Navitas is an Australian global education leader, providing pre-university and university programs, English language courses, migrant education and settlement services, creative media education, student recruitment, professional development, and corporate training services to more than 80,000 students across a network of over 120 colleges and campuses in 31 countries. Learn more at Navitas.com.

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Jeffrey Baker
SAE Institute
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