“Engaging alumni and other supporters is strategically important within higher education. Supporting our client’s success in this area while also helping them nurture current and future donors is our mission,” said Fred Weiss.
Leawood, KS (PRWEB) February 27, 2017
In 2016, educational institutions in the United States raised more than $379 million in gifts, memberships, and event revenue and sent more than 1.3 billion emails using Encompass, an online platform for fundraising, communication, and engagement developed by iModules Software. This represents a 21% increase in total dollars collected and a 26% increase in emails sent through the platform compared to the previous year. The fundraising dollars collected by these institutions support programs such as scholarships and capital campaigns.
“There is a special connection between alumni and their alma mater. We are so pleased to help these institutions find success nurturing these life-long relationships,” said Fred Weiss, President and CEO of iModules.
Giving Tuesday, held each year on the Tuesday after Thanksgiving in the United States, continues to have an impact on overall support. On November 29, 2016, clients of iModules Software raised more than $6 million, an increase of 17% compared to the previous Giving Tuesday, with an average gift size of $213.
“A large number of our higher education clients hosted a day of giving campaign in 2016; they continue to see record breaking days,” said Weiss.
End of Year Giving
During the fourth quarter of 2016, iModules clients collected more than $158 million, representing 42% of funds raised throughout the entire year. The last seven days of the year represented the most active time-frame for the Encompass platform, processing more than $52 million in revenue, a 17% increase over the same period in the previous year, and sending more than 24 million emails.
“Engaging alumni and other supporters is strategically important within higher education. Supporting our client’s success in this area while also helping them nurture current and future donors is our mission,” said Weiss.
About iModules Software
Build and sustain lifelong relationships with alumni and supporters through a platform for fundraising, communication, and engagement built by the educational advancement experts at iModules Software. More than 800 higher education institutions partner with iModules to drive larger gifts, increase event attendance and membership, and improve participation rates through data-driven, meaningful engagement. Learn more at imodules.com.
#GivingTuesday is a movement, built by people around the world, to celebrate giving of all kinds. It is celebrated on the Tuesday after Thanksgiving (in the U.S.), Black Friday, and Cyber Monday. This movement is the result of the collective power of a unique blend of partners—nonprofits large and small; businesses and corporations; schools and universities; civic campaigns in cities, states and regions; and families and individuals—to inspire people to take collaborative action to improve their local communities and contribute in countless ways to the causes they believe in. Everyone has something to give. To learn more visit http://www.givingtuesday.org.