(PRWEB UK) 26 February 2017
With local SEO becoming one of the most important considerations for small businesses and SMEs, Absolute Digital Media review the best local SEO strategies that they can implement for their clients for 2017.
Absolute Digital Media noted that local SEO has had quite a dramatic change over the last year, with businesses having to battle not only against their competitors, but also against more ads than before. In local results, paid ads are still prioritised, and so the award winning company are looking to focus on implementing multiple strategies for their clients to help take advantage of these changes.
With many businesses focusing more on ranking in the local pack rather than the real goal of attracting more customers, Absolute Digital Media are looking at combining a number of campaign strategies in order to expand their client’s horizons.
On top of this, with new technologies such as voice search likely to have a major impact on local SEO, it is going to be important for businesses to begin to adapt their methods in line with these changes. With Google beginning to focus on mobile search indexing, voice search is likely to have a major impact in the coming year when it comes to local search rankings.
One of the strategies that Absolute Digital Media are currently reviewing is the near me strategy. Near me searches have been on the rise for the last 5 years, and this is expected to continue. Optimising for the near me strategy and focusing on a variety of ranking factors that feature within this strategy could help the company to make an impact when it comes to local SEO.
Ben Austin, CEO, stated: “Local SEO provides a huge opportunity for small companies to grow their business, and by implementing a number of innovative strategies, we can help to provide the clients with the results they are looking for”.
He added: “By implementing some of the latest tools and practices, and regularly reviewing the work that we carry out, we can adapt and change our methods as Google makes new updates.”
One of the studies carried out in the industry that appear to have shown results is that proximity is a major ranking factor when it comes to local rankings, and this could have a huge impact on a company’s local SEO rankings. With a number of different potential practices that Absolute Digital Media are reviewing, they aim to provide their clients with successful local SEO rankings by implementing innovative strategies.
Absolute Digital Media are an award winning, full service digital marketing company who provide services across SEO, PPC, social media, web development, content marketing and much more. Integrating in-depth knowledge and expert creativity, their aim is to deliver effective, tailored marketing campaigns for all of their clients on a local, national and international level.