The Rainmaker Group Announces Sale of Multifamily Housing Assets to RealPage, Inc.

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Premier provider of profit optimization and revenue intelligence solutions announces Multifamily Housing sale, increases hospitality and gaming growth

The Rainmaker Group, a premier provider of profit optimization and revenue intelligence solutions to the hospitality and gaming industries, announced that it has agreed to sell its Rainmaker LRO multifamily housing business and product portfolio to RealPage, Inc., a Richardson, Texas-based global provider of software and data analytics to the real estate industry.

“This is a win-win for both our LRO and hospitality customers,” said Tammy Farley, president of the Rainmaker Group. “We’re obviously proud of our LRO successes over the past decade and this combining of two powerhouse players presents exciting opportunities and the ideal platform for our multifamily team to execute in a much bigger way on a global scale.”

“Moreover, this initiative will further strengthen our hospitality business on multiple levels. Our team has literally man-centuries of experience serving hospitality customers and now this expertise and corresponding thought leadership will be 100% focused on continuing the impressive growth of our hospitality and gaming business,” continued Farley.

Farley and CEO Bruce Barfield established Rainmaker in 1998 as a two-person team in Alpharetta, GA.
In the 19 years since, the company has grown and evolved to become a global corporation and leading technology-solution provider. The company has made enormous progress growing its traditional hospitality roster, recently adding marquee names such as Best Western and Two Roads Hospitality. Further evidence of this momentum will be on display next week, where a record number of hospitality company delegates will descend on Rancho Palos Verdes, Calif., for OPTIMIZE2017, the annual Rainmaker user conference. In just the last two years alone, hospitality company registered attendees have doubled in size.

“The sale of the LRO business also will allow our large and diverse hospitality team to unleash its deep hospitality revenue expertise and set in motion the next stage of our growth and evolution to advance our vision in hospitality – a dynamic, vibrant industry in which we believe the best is yet to come. It will also allow Bruce and me to fully focus our efforts on perfecting our various hospitality and gaming profit optimization and revenue management solutions,” Farley asserted.

Rainmaker’s hospitality and gaming solutions include:

  • guestrev: revenue optimization for hotels and casinos
  • grouprev: revenue optimization for group business
  • revcaster: cost-effective hotel rate-shopping tools
  • revintel: revenue management business intelligence

RealPage will be transitioning Rainmaker LRO’s data science, product development, technology, operations, sales, marketing and customer support groups into its own operations, in order to ensure continuity of operations and a seamless transition for Rainmaker LRO’s client base when the transaction is finalized. RealPage has also indicated that the newly acquired Rainmaker LRO business will continue to operate out of Rainmaker’s headquarters facility in Alpharetta, GA.

RealPage’s acquisition of Rainmaker LRO is expected to close during the second quarter of 2017.

For more information on the Rainmaker Group and its profit optimization and revenue management products for the hospitality and gaming industries, please visit letitrain.com.

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Andrea Mane

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The Rainmaker Group
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