Can Mobile Payments Overcome Early Challenges and Increase Consumer Adoption?

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New Mercator Advisory Group research finds U.S. mobile payment systems and applications expanding but slow in achieving widespread consumer adoption thus far.

One of the 11 exhibits included in this report:

Mobile shoppers want more integrated features and need more engaging reasons to use mobile payments, but most payment vendors and their merchant clients have simply not yet provided that.

Mercator Advisory Group’s most recent research report, Mobile Payments Platforms and Markets: How High Is Up?, presents a framework for the assessing the U.S. mobile payments market. The report describes the current market landscape and discusses future implications for payments technology vendors, developers, merchants, and consumers. With e-commerce activity becoming the growth engine for U.S. retail sales, mobile payments technology and applications are expanding at a rapid clip to cash in on increasing consumer purchase transactions made via mobile browsers and smartphone apps.

Competition is intensifying among financial institutions, card networks, and alternative payment vendors seeking to grab their share of mobile payments transactions, now available to both online and in-store shoppers. While the smartphone makers were first to market with the mobile apps Apple Pay, Android Pay, Samsung Pay, financial institutions and card networks have joined with their own entries into the mobile payment universe such as Chase Pay and Citi Pay. Not to be left behind, single merchants, led by nationwide chains and franchises such as Starbucks and Dunkin’ Donuts are launching their own mobile apps with special features to meet the needs of their customer bases.

Despite early optimism that mobile payment adoption would be widespread among both merchants and consumers, various inhibiting factors are in play. Challenges to higher mobile payment utilization include systems complexity and consumers’ concerns about the security of the mobile payment method. Some emerging technologies are arriving that can address the mobile pay challenges making transactions more seamless and easier to use. This Mercator Advisory Group research report delves into the current state of mobile payments and discusses implications and areas of opportunity for technology developers, financial vendors, and merchants.

“Mobile shoppers want more integrated features and need more engaging reasons to use mobile payments, but most payment vendors and their merchant clients have simply not yet provided that,” comments Raymond Pucci, Associate Director of Research Services at Mercator Advisory Group, author of the report.

Highlights of this research report include:

  • An overview of the current state of the U.S. mobile payments landscape
  • Consumer behavior preferences when considering mobile payment use
  • Projections of U.S. mobile payment market volume through 2025.
  • Challenges and opportunities for mobile payments in certain vertical markets
  • Emerging technology that is positioned to enhance mobile payment utilization
  • Recent trends from both universal and single-merchant mobile payment apps

This research report contains 26 pages and 11 exhibits.

Companies mentioned in this report include: Amazon, Apple, Capital One, Chase Bank, Chipotle, Citibank, Cybersource, CVS Health, Discover, Domino’s, Dunkin’ Donuts, EMVCo, Facebook, FIS Global, Google, Groupon, GrubHub, Kohl’s, Lyft, MasterCard, OpenTable, PayPal, Samsung, Starbucks, Square, Target, Uber, Visa, Walgreens, Walmart, and Whole Foods.

Members of Mercator Advisory Group’s Emerging Technology Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send email to media(at)mercatoradvisorygroup(dot)com.

For free industry news, opinions, research, company information and more visit us at http://www.PaymentsJournal.com.

Follow us on Twitter @ http://twitter.com/MercatorAdvisor.

About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.

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Karen Yetter
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