Find and Convert Announces Podcast Series on How Marketers Can Use Artificial Intelligence in Content Marketing

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Marketers who leverage artificial intelligence are better equipped to decide what content they should produce to get the results they seek.

Podcast: How to Harness AI in your Content Marketing Strategy

Social Business Engine Up Close Series 1

Marketers shouldn’t focus on content output, rather they should focus on content outcomes. Brandon Andersen, @andersenology

Find and Convert, a leading content marketing agency serving business-to-business companies, today announced the first of our “Up Close” podcast series. The first series is focused on artificial intelligence for content marketers.

“How to Harness AI in your Content Marketing Strategy” informs marketers of the viability of artificial intelligence to help determine what content they should produce.

CEO Bernie Borges hosts the weekly Social Business Engine podcast, a Find and Convert media property. Up Close is a five episode series that goes deep on a topic. The first series is co-hosted with Brandon Andersen from Ceralytics.

“Unfortunately, most content that marketers produce doesn’t work,” says Brandon Andersen, Co-founder and Chief Strategy Officer at Ceralytics. “Worse yet, marketers spend a lot of manual time conducting analysis of competitor’s content and their own, to decide what content to produce. By the time they’ve completed their analysis, the information is out of date. Using artificial intelligence, marketers can run this analysis on an ongoing basis in near-real time, saving a lot of time and getting more accurate information. Using AI, marketers can more readily determine what content they should produce to get desired results.”

The podcast series published on February 27, 2017. Listeners can access all five episodes in one recording. The white paper "What is Content Intelligence?" is also provided to the listener when downloading the entire recording.

The How to Harness AI in Content Marketing Up Close series includes:
Episode 1: The Role of AI in Content Marketing
Episode 2: Quality over Quantity Content 
Episode 3: The Content Audit
Episode 4: The Competitive Audit
Episode 5: Harnessing AI to Create Content that Produces

The podcast is available on iTunes and at

About the Up Close Podcast Series
“The Up Close podcast series is a hybrid of a webcast and an audio course,” says Bernie Borges, CEO of Find and Convert and host of the Social Business Engine podcast. “Our approach is to cover a topic that is interesting to the modern marketing professional and create a narrative spread across five short episodes, each ranging approximately twelve minutes. By providing the option of downloading the five episodes in a single recording running just over one hour, it’s convenient audio content for professionals with a daily commute.”

About Find and Convert
Find and Convert is a B2B focused content marketing agency that helps its clients increase awareness, demand and sales leads through content, social media and employee advocacy strategies. Learn more at

About Ceralytics
Ceralytics is a content intelligence platform that uncovers the topics that drive awareness, engagement, and conversions on your site, and uncovers how you are positioned against your competition. Learn more at

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Bernie Borges
Find and Convert
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David LeFevre
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