Atomic Direct Receives Sixth Telly Award for Kobalt Tools Advertising

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This marks the fifth year, and sixth Telly awarded to Atomic for its seasonal Kobalt Tools spots.

"A great product, well advertised, delivers tremendous results in the store and for building brand.”

Brand DRTV advertising agency Atomic Direct has won a Telly award for Kobalt Tools: for the 2016 Rapid Adjust Wrench campaign.

This marks the fifth year, and sixth Telly awarded to Atomic for its seasonal Kobalt Tools spots that feature innovative tools for contractors and DIYs to get their jobs done quickly and easily. The Rapid Adjust Wrench gives the user fast, effortless operation of the adjustable wrench. It won in the Household Products/Packaged Goods category.

The successful 30-second television campaign directed viewers of the spot to go online to Lowes.com/RapidAdjust or to their local Lowe’s to purchase.

“At Atomic we create our own innovative version of DRTV advertising to drive success for innovative products. A great product, well advertised, delivers tremendous results in the store and for building brand,” states Doug Garnett, founder and CEO of Atomic Direct.

About The Telly Awards

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, and web commercials, videos and films. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

About Atomic Direct

Atomic Direct is a results-driven TV advertising agency that specializes in creating commercial ROI for innovative products at retail. We believe innovative products are the lifeblood of business. They must simultaneously deliver immediate, sustainable sales and brand equity to return profit on the investment. We match product innovation with equally innovative consumer TV advertising campaigns to help fulfill the promise of innovation. Visit the company online at http://www.atomicdirect.com or read our blog at http://atomicdirect.com/blog

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Cydni Zupsic
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