Mediaplanet Bridges the Gap Between Consumers and Companies with its “Loyalty & Rewards” Campaign
New York, NY (PRWEB) March 17, 2017 -- Customer retention and brand loyalty continues to be a leading problem for companies across the globe. For consumers, with endless options constantly at their disposal, being in the market for a new coat, or a new car of even a cup of coffee has turned into a strategic process of finding the best deal. At the end of the day loyalty programs help bridge the gap between consumers and companies by providing rewards for customer loyalty and allowing companies to gain access to better understand their rewards programs.
In collaboration with the leading organizations promoting customer loyalty and rewards programs, Mediaplanet’s cross-platform edition of “Loyalty & Rewards” will connect readers with the companies and brands they love, while encouraging them to vote with their dollars for companies that have loyalty and rewards programs in place. It will also stress to business’s how vital it is that their reward programs are personalized, valuable and engaging and how this directly leaders to business prosperity and a stronger consumer base.
The print component of “Loyalty & Rewards” is distributed within Friday’s edition of the USA Today with a circulation of approximately 250,000 copies and an estimated readership of 750,000 readers. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
This edition of “Loyalty & Rewards” was made possible with the support of Loyalty360, Colloquy, Airline Information Group Inc., Loyalty Research Center, American Hotel and Lodging Association, The Wise Marketer, Enterprise Engagement Alliance, Reward and Recognition Network, Customer Experience Professionals Association, Bond Brand Loyalty, Collision Latitude, Sweet Tooth Rewards, Customer Insight Group, Sonesta Resorts and Hotels, Belly Card, TapMango, Fidelity National Information Services Inc., Epsilon Data Management Inc., Red Lion Hotels and many more.
About Mediaplanet
Mediaplanet is the leading independent publisher of content marketing campaigns covering a variety of topics and industries such as Health, Education, Lifestyle, Business and Technology and Corporate Social Responsibility. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world. Please visit http://www.mediaplanet.com for more on who we are and what we do.
Press Contact:
Caroline O’Connor
Caroline.oconnor(at)mediaplanet.com
646-619-3543
Donna Nuriel, Mediaplanet, http://www.mediaplanet.com, +1 646-922-1400, [email protected]
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