Vertic Helps SAP Ariba Reinforce its Position as Industry Leader Through #MakeProcurementAwesome Initiative

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SAP Ariba, one of the leading vendors of cloud procurement solutions, has launched a campaign to celebrate procurement’s impact within organizations. Titled ‘Make Procurement Awesome’, with the accompanying hashtag #makeprocurementawesome, the digital agency Vertic was assigned with creative idea, communication platform and launch of the campaign.

“This platform is about creating transparency and celebrating individuals who are engaged in the Procurement process"

Vertic’s solution, the hub of which was, provides a platform that enables customers involved in procurement to share their stories about how they are transforming their businesses. “ is a grass roots communication platform that is helping to shift perception on behalf of the procurement industry, showcasing real-life stories within procurement where individuals are making a direct impact on the larger business,” says Kirsten Allegri Williams, VP of Marketing at SAP Ariba. “This platform is about creating transparency and celebrating individuals who are engaged in the Procurement process-- whether they are buyers or suppliers, who are making a difference, and represents SAP Ariba as facilitating the conversations beyond a product-specific level.”

Discussing the complexities and challenges they face every day – and how they have managed to overcome them –provides users with a platform to celebrate their collected role within the larger world of enterprise business. While there may still be traditional misconceptions about procurement, the #makeprocurementawesome platform empowers the industry to show its wider innovation and value.

“When SAP Ariba is communicating an intangible concept – such as digital transactions as part of the supply chain process - as opposed to a physical product, it is traditionally more difficult for the customer to understand it because of its complexity,” said Sebastian Jespersen, CEO of Vertic. “This communication platform can create a different way of understanding the complexities of the procurement industry, the impact it’s creating to global brands and, simultaneously, enabling SAP Ariba to create a longer-term relationship and brand affinity when appealing to shared values with its customers and prospects within procurement. This is the essence of what we term an entangled relationship between brand and customer.” Through a transparent means of giving praise and attention to the procurement professional, SAP Ariba has created a communication platform that also drives consideration for how SAP Ariba can be a future employer and partner, leveraging their position as the industry leader and helping stakeholders ‘make procurement awesome.’

About SAP Ariba
SAP Ariba is how companies connect to get business done. On the Ariba Network, buyers and suppliers from more than 2.5 million companies and 190 countries discover new opportunities, collaborate on transactions and grow their relationships. Buyers can manage the entire purchasing process, while controlling spending, finding new sources of savings and building a healthy supply chain. And suppliers can connect with profitable customers and efficiently scale existing relationships – simplifying sales cycles and improving cash control along the way. The result is a dynamic, digital marketplace, where more than $1 trillion in commerce gets done every year.

To learn more about SAP Ariba, visit

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable approximately 345,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2017 SAP SE. All rights reserved. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices.

About Vertic
Vertic is a global independent digital ad agency. Our award-winning solutions are based on our ability to blend the core competencies of strategy, story-telling, creativity, interaction-design, and in-depth understanding of content creation, in the pursuit of tangible business results. Vertic’s mission is to help industry leaders apply interactive solutions to build their brands and create great customer experiences across the entire digital channel.Founded in 2002, we are represented in Copenhagen, New York, Seattle and Singapore. Our passion is creating 360 multi-channel solutions that generate demand for our client’s brand.

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