Mindmatrix Sharpens Its Asset Management Module to Offer a More Holistic Sales and Channel Enablement Platform

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Asset personalization, centralized local asset creation, asset approval and the time-bound access features have been released, and new features like a comprehensive asset search have been introduced

Mindmatrix #OnePlatformm

Mindmatrix #OnePlatformm

Mindmatrix creates a closed loop from creation, production, deployment, reporting, and optimization. With our #OnePlatformm approach you can do everything all in one place

Mindmatrix Inc., the Pittsburgh-based, leading PRM, Sales & Channel Enablement company has further enhanced its asset management module to offer a more holistic sales and channel enablement experience to its users. Here’s a roundup of our latest enhancements.

On-behalf’ marketing:
Mindmatrix’s asset management capabilities have been expanded to include ’On-behalf marketing’ that allows corporate marketing teams to send emails and update social media pages on behalf of their channel partners, thus allowing companies to help channel partners build their local brand and successfully market and sell vendor products at the local level.

Content syndication:
Mindmatrix introduced the content syndication feature last year which automatically customizes sales and marketing assets to third party sites, such as social media platforms and partner portals for use at the local level, while allowing corporate marketing teams to still retain control over the brand and messaging.

Asset configuration tab and global asset search:
Recently, Mindmatrix added an asset configuration tab and a global asset search feature to its platform and upgraded the asset filter management feature. These additions offer laser-focused asset search results because the platform's global asset search engine cuts across all asset categories.

Asset-opportunity integration & asset recommendation:
Last few months also marked a big step forward for Mindmatrix’s asset management module in the form of the asset-opportunity integration feature. This feature works to automatically map the assets to the opportunities and offer asset recommendations to the users. The filters may be linked to the buyer position in the sales cycle, asset type, or any other asset quality, helping users narrow down the search results.

Asset approval and time-bound access:
Mindmatrix also ensures accurate usage of every asset through its asset approval and expiration features that allows marketing teams to restrict sales teams or channel partners from accessing an asset beyond a set time or without approval.

CRM Integration:
This was one of the biggest and most well-received enhancements of 2016. Mindmatrix’s CRM Integration made CRM a single point of usage for sales across collateral, playbooks, contacts, campaigns and operations, eliminating any need for the salespeople or channel partners to switch between the two platforms.

Presentation and proposal personalization:
Mindmatrix’s enhancements on the personalization front have worked to take sales and marketing communications to the next level by personalizing not only email, but also other media types including presentations, proposals, PDFs, landing pages and text messages.

Kevin Hospodar, Director of Marketing, Mindmatrix, says, “Asset management, while only a single feature of our platform, is mission critical to the majority of our customer’s businesses. We don’t just leverage technology for version control or the deployment of a new asset: Mindmatrix creates a closed loop from creation, production, deployment, reporting, and optimization. With our #OnePlatformm approach you can do everything-all in one place.”

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Harbinder Khera
MindMatrix, Inc.
+1 412-259-5818 Ext: 1011
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