Kennett Square, PA (PRWEB) March 30, 2017
Public relations professionals can agree that some of the best emails – other than responses from journalists – come in the form of a newsletter.
Newsletters serve several purposes, and showing off content is just one of them! The letters that are curated correctly can help businesses achieve their goals by increasing leads and retaining more customers.
According to Hubspot, a successful newsletter fulfills a clear goal and inspires readers to click open at a high rate.
“Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right.”
According to Hubspot, marketers only ace email newsletter projects by following these important rules:
Evaluate: Does the company need a newsletter? Does one have the time, staff and resources to execute it correctly? If so, does it help business by advancing goals or leading to more sales? These are important questions PR professionals need to ask themselves before taking on a large task like this.
Find a Company Voice: Figure out the kind of newsletter. What niche does it fill and what do fans get out of it? After the audience is determined, make sure the content is 90 percent educational and 10 percent promotional. Ensure subject lines are short and catchy.
Call to Action: Once content is filled, make sure readers have clear instructions on what they should do. Tell them how they can subscribe and how often they’ll be receiving the email.
In 2017, Garden Media took an opportunity to GROW. The efforts of our blog, infographics or curated articles have now been expanded into a newsletter. It expands the content and ropes in even more of the garden industry and PR news.
GROW! with Garden Media delivers the top GROW! marketing and PR blog posts, a recap of important and inspiring developments on the garden PR frontier and some of proud media moments.
Please subscribe, share and provide feedback.
Garden Media Group ignites buzz for clients, offers innovative public relations campaigns and secures top media placements and partnerships. The boutique PR and marketing firm is known as the best in the home, garden, horticulture, outdoor living, and lawn and landscape industries. Visit http://www.gardenmediagroup.com for more information.