"We thought auctioning the guitars would be a good way to help get musical instruments back into some of the schools and get more visibility of the needs of the school music programs," says David Jewell, marketing communications manager, Yamaha.
BUENA PARK, Calif. (PRWEB) March 28, 2017
An auction of Yamaha guitars used in the live “Mad T Party” show at Disney California Adventure raised $9,000, all of which was used to purchase forty instruments, including trumpets, clarinets and flutes to benefit the music education program in the Anaheim Elementary School District (AESD).
When the popular Disney show ended, the instruments were returned to Yamaha, the exclusive musical instrument sponsor of the Disneyland resort. Of the eight guitars returned, three were purchased by musicians in the band and Yamaha kept one for display; leaving four Yamaha Pacifica models and one bass model BB1024x for the auction. All were decorated with a full color graphic of the Dormouse character from the Tim Burton-directed, live-action “Alice in Wonderland” movie.
“We thought auctioning the guitars would be a good way to help get musical instruments back into some of the schools and get more visibility of the needs of school music programs,” says David Jewell, marketing communications manager, Yamaha Corporation of America. “With Disneyland and Anaheim in our backyard, it made sense to donate the $9,000 to their school district’s music education program.”
According to Jewell, none of the 24 Anaheim Elementary schools had music programs three years ago. Today, half of them have full time music teachers and full programs. The money raised from this auction will help expand music education to all 24 schools.
“Studies repeatedly show that when children are exposed to music in school, all their subjects will improve, leading to a better academic experience,” Jewell added. “Yamaha has always been a leader in music education and it is personally gratifying to help further that mission in the Anaheim schools.”
“We are so grateful to Yamaha for supporting our music program,” says Linda Wagner, AESD superintendent. “Our students are beginning to see first-hand the amazing impact music can have on their lives and it wouldn’t be possible without Yamaha’s partnership and generosity.”
Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement, commercial installation and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and NEXO commercial audio products, as well as AV receivers, amplifiers, MusicCast wireless multiroom audio systems, Blu-ray/CD players, earphones, headphones, home-theater-in-a-box systems, sound bars and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, music, professional audio installation and consumer markets.