Garden Media Group Shares Tips to Mingle Laughter and Business on April Fool's Day

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When brands participate in April Fool's Day, customers learn to count on you for a laugh. With the multitude of brand choices, customers flock back to the brands they love, trust, and laugh with.

April Fools!

April Fool's Day is such an awesome way to flaunt your humor with the world.

April's Fool's day is fantastic for laughs around the office and the house. Office supplies in Jello anyone?

Get the laughter outside of the office. April Fool's Day is such an awesome way to flaunt humor with the world. Below, we're outlining tips on integrating humor into a garden business today, and every day. Plus, we share a handful of favorite brand pranks.

Ha, Ha, Ha: Laughter Matters in Business

People, namely clients, love to laugh. Laughter releases all those feel-good endorphins, which brighten any day. But, adults laugh a mere seventeen times a day, compared to children who laugh around four hundred times. Let's change that.

When brands participate in April Fool's Day, customers learn to count on you for a laugh. Again, with the multitude of brand choices we have for everything, customers flock back to the brands they love, trust, and laugh with.

The more humor is used in a brand, the more customers will want to follow you on Twitter, for something other than the discounts.

Four Ways a Business Can Benefit from Humor

1. Go viral. The beauty of an April Fool's prank is that there is potential to go viral and business can hone in on its success. Jokes are an instant hit on social media, plus, they are meant to be shared. If a business creates a joke that makes clients laugh, they want to share it with their audience.
2. Beat the blues.
3. Come together. People will enjoy working together more. Plus, humor allows both employees and managers to come together and find a commonality.
4. Get creative. Laughing helps people play with ideas, relax and see things in new ways. One simple prank can boost creativity by looking at things in new ways.

Favorite Brand Pranks

BBC's Spaghetti Harvest

In 1957, The BBC (British Broadcasting Corporation) pulled one of the greatest pranks in media history: the spaghetti harvest. Up until this point, BBC was believed to have no sense of humor whatsoever. Instead, the monotonous, text-book voice of BBC was synonymous with boring.

This spaghetti harvest video, which aired on April 1st 1957, showed a different side of the BBC. BBC used its ho-hum brand persona to its advantage; yes, they're a bit boring, but they're credible.

Thus, when the BBC aired the spaghetti harvest video, the broadcasting company went down in public relations history. The BBC used its iconic brand to show their sense of humor. The video was impeccably done, from the voice-over to the realistic images. The spaghetti harvest video caught the BBC audience by surprise while furthering and expanding their brand.

BBC's Humor Lessons in a Garden Business: Work within the conventions of the brand. When pulling an April Fool's Day prank, make the prank look as real as possible. In a garden business, make sure to use the same brand persona.

In essence, don't make the prank look like a prank. Customers, and the population at large, really have to think about this prank. Wait, does spaghetti actually grow on trees? By working within the brand conventions of business, to get the biggest bang from the prank while keeping the brand buzz alive and well.

Scope's Bacon Mouthwash

This has without a doubt been a favorite brand prank: the introduction of Scope Bacon. The commercial is hysterical.

Scope takes this outlandish idea all the way; their sense of humor meshes perfectly with their credibility. Either way, bloggers, newspapers, Twitter, and Facebook cannot seem to stop talking about the Scope Bacon mouthwash.

Plus, Proctor & Gamble, owner of Scope, have a Facebook page, Twitter account, commercial, and website for the product. They did not skimp on their daily dose of bacon.

Scope's Humor in a Garden Business: Go all out. Hosting a website is extremely cheap, starting a Facebook page and Twitter account costs nothing, and the time invested in this prank is time well spent. People are talking, and thus, traveling to these Scope outlets to learn (or laugh) more.

When a garden business attempts a prank, make it seem as legitimate as possible. Again, we want garden customers to be truly stumped as to whether this is a prank or a real product.

Plus, Scope played it right on the calendar. Scope released this product (along with the video/social media/website) on March 26th, a few days before April Fool's day. This timeline allowed the internet to spend a few days talking about the prank. Releasing the video before April Fool's day also added to the mystery of whether the product was real or not.

Timing is everything. Check our this guide on launching a new product for more tips on timing public relations efforts.

Garden Media Group ignites buzz for clients, offers innovative public relations campaigns and secures top media placements and partnerships. The boutique PR and marketing firm is known as the best in the home, garden, horticulture, outdoor living, and lawn and landscape industries. Visit http://www.gardenmediagroup.com for more information.

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Katie Dubow
@gardenmedia
since: 08/2010
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