Gold Sponsor Civicom Speaks on Top Market Research Trends at IIeX Health 2017

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Leading global marketing research service facilitator Civicom Marketing Research Services is again a Gold Sponsor and featured speaker at the Insight Innovation Exchange (IIeX) Health on April 4, 2017 at the WHYY center in Philadelphia.

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Civicom continues its involvement in the healthcare research space as a sponsor and featured speaker at IIeX Health 2017.

A leading innovator in market research solutions, Civicom Marketing Research Services, represented by Global Vice President Rebecca West, will discuss the Top Ten Trends in Marketing Research for 2017 at this year’s IIeX Health conference. Civicom will tackle the technologies being used at present as well as those on the horizon and the role these technologies are likely to play for the marketing research professional.

Civicom will join key stakeholders in the healthcare and research space in support of new and emerging wellness insight discovery methods, aiming to contribute to optimizing healthcare market research solutions. Civicom will be showcasing its expert suite of tools invaluable for discovering consumer insights in the healthcare industry.

Attendees may catch Civicom’s presentation on the Top Ten Trends in Marketing Research for 2017 during IIeX Health’s Track 2 at 11:20 AM. The schedule of activities may be accessed via the following link: http://iiexhealth.insightinnovation.org/agenda.

ThoughtLight™ Mobile Qualitative Research App for Healthcare

In addition, interested healthcare professionals can come by Civicom’ exhibit table, where the feature technology will be the Civicom ThoughtLight™ App for mobile qualitative research. Civicom introduced the Civicom ThoughtLight™ Mobile Insights App as a qualitative mobile tool that works with both iOS and Android for collecting richer in-the-moment insights from respondents.

ThoughtLight™ is ideal for capturing data via patient journeys generated by the patients themselves, or by doctors, caregivers, healthcare research study participants, pharma, or clinical trial participants. Data is quickly available and ready for use via robust analytics tools. ThoughtLight™ includes GPS and GEO, plus off line accessibility for places where there is no data connection. Exhibit table visitors will receive a take-home item related to learning more about ThoughtLight™.

About IIeX Health

Insight Innovation eXchange (IIeX) is a global conference series which is part of the Insight Innovation platform, brought to the marketplace by industry information leader GreenBook. IIeX is singularly focused on advancing the business value of insights. It showcases the very best from inside and outside the market research realm with a focus on technology innovation, thought leadership, collaboration and networking. IIeX Health features TED-Talk-style presentations and panels on the future of healthcare insights, innovations in disruptive healthcare technology, and creating an understanding of how others are successfully leveraging emerging research methods.

About Civicom Marketing Research

Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating projects that enable clients to achieve extensive, global reach.

Civicom’s proprietary global audio and recording platforms, plus web-enabled tools, operate in virtually every country in the world. Civicom operates 24/7 every day of the year with a dedicated and trained service team of ‘CiviTechs,’ assuring clients that no matter where their project is located, Civicom will be able to facilitate it. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers. All services are available in Spanish, as well as English, and multiple other languages.

Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an online research platform that operates globally and is available for individual or multi-country studies, plus Civicom InSitu® Mobile Research, a qualitative tool for audio diaries and patient journeys.

Additional services include Civicom FrontRow™ Mobile Ethnography, transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. The company’s latest tool is See Me Navigate™ for assessing mobile usability, enabling researchers to view a respondent’s mobile device remotely through online technology to conduct mobile app and mobile web usability research while the respondent engages with their mobile device.

Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”

Civicom Marketing Research chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.

To learn more, email Civicom® at inquire(at)civi(dot)com or call +1-203-413-2423.

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Rebecca West
@civicom
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