Look Listen Added As Charter Member of Acceptable Ads Committee

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New independent group will take over control of the Acceptable Ads program

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“We’re honored to be part of this committee to help represent our clients and their customers in the online advertising space," said Will Perkins, VP, Media at Look Listen.

Look Listen, a full-service digital marketing agency with offices in Atlanta and Denver, announces that they have been selected as one of the first members of the Acceptable Ads Committee (AAC), an independent group that will take over control of the Adblock Plus Acceptable Ads program.

The Acceptable Ads program began in 2011, when Adblock Plus started letting users block most ads, but permitting ads that met criteria for acceptability – so long as the user chose to participate. The AAC will take full authority over the Acceptable Ads criteria and the rules for whitelisting that Adblock Plus, AdBlock, Adblock Browser and Crystal all abide by, strengthening the compromise between users who want to block intrusive ads and publishers who rely on advertising revenues.

“We’re honored to be part of this committee to help represent our clients and their customers in the online advertising space. People want to engage with relevant content, and whatever we do as an industry must always provide value to potential customers of all kinds,” said Will Perkins, VP, Media at Look Listen.

The AAC membership includes representation from advertising agencies, advertisers, ad-tech providers, publishers, and content creators, as well as an “ordinary” user to ensure the voice of the customer is always heard along with the entire ecosystem of online advertising specialties.

About Look Listen

Look Listen is an independent, full-service digital agency with offices in Atlanta, Georgia and Denver, Colorado. Recognized as one of the fastest growing privately held companies in the U.S. (#408 on the Inc. 500 in 2015), we have Centers of Excellence in Performance Media, Marketing Automation and IoT, and work across a spectrum of disciplines ranging from digital advertising to custom software engineering. We have a track record of working with global enterprises and mid-market companies in growth mode to innovate within existing products and services or ideating new offerings. Together with our clients, we Make Ideas Matter.

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Donna Montgomery
Look Listen
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