Crimson Cup and Heidelberg Distributing Expand Distribution of Nitro Cold-Brewed Coffee in Columbus, Ohio Bars and Restaurants

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Nitro cold brew — coffee dispensed beer-style through a nitrogen-pressurized tap — is growing in popularity at Columbus-area bars and restaurants. A joint effort by Columbus roaster Crimson Cup Coffee & Tea and Heidelberg Distributing Company has brought the trendy, non-alcoholic brew to the taps at a dozen of the city's most popular establishments, and the partners expect strong continued growth.

Crimson Cup Nitro cold brew coffee
We are looking at exponential growth with this product. Currently we are selling to a dozen or so accounts, and we anticipate that number increasing dramatically.

One of the hottest trends in coffee today is ice cold, infused with nitrogen gas under pressure, and dispensed from a tap. And, thanks to a joint effort by Columbus roaster Crimson Cup Coffee & Tea and Heidelberg Distributing Company, Nitro cold-brewed coffee is joining the taps of some of the city’s hottest bars and restaurants.

“Demand has skyrocketed since we introduced Nitro cold brew to Columbus in 2014,” said Crimson Cup Founder and President Greg Ubert. “This effervescent iced coffee has the texture and mouth feel of a fine milk stout – making it a perfect non-alcoholic addition to bar taps.”

The partnership with Heidelberg Distributing Company was a natural fit. “Nitro coffee is up and coming. It’s a growing area that ties in with our craft beer sales,” said Dan Diem, Heidelberg’s general sales manager for beer. “Crimson Cup is a leader in central Ohio, and we felt a partnership with Nitro would be mutually beneficial for both companies.

Since Crimson Cup began working with Heidelberg Distributing last October, Nitro has infiltrated the tap systems of Average Joe’s Pub, Bodega, The Brass Tap, Condado Tacos, Condado Tacos II, Hadley’s Bar and Kitchen, The Hills Market Downtown, Julep Columbus, Nationwide Hotel and Conference Center, Red Brick Tap & Grill and World of Beer.

“We are looking at exponential growth with this product,” Diem added. ”Currently we are selling to a dozen or so accounts, and we anticipate that number increasing dramatically.”

Because Crimson Cup’s Nitro cold brew starts with a concentrated, hand-brewed base of fine craft coffee, it packs a harder caffeine punch than a standard cup of Joe or espresso-based beverage, Ubert noted. “The nitrogen bubbles create a visually intriguing drink with a rich, creamy texture and natural sweetness without the need to add milk and sugar,” he said. “It makes the perfect morning pick-me-up or cap to a night on the town.”

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches, which it sells directly to consumers and as wholesale coffee beans. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com.

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Cheryl Claypoole
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