Learning Resources Partners with Family Financial Expert Erica Sandberg for The Dollars and Sense Campaign to Teach Math and Money Skills to Kids Through Play

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Learning Resources Partners with family financial expert Erica Sandberg. The Dollars and Sense Campaign will teach math and money skills to kids through Play.

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Learning Resources, a leader in the educational toy space since 1984 and family financial expert Erica Sandberg have joined forces for Financial Literacy Month. Their Dollars and Sense campaign is designed to help educate parents on how to teach children about the basics of identifying, counting, sorting and saving money as Tax Day approaches on April 18th.

Together they are releasing tips for teaching kids about the importance and value of money through play during the month of April. The goal of the Dollars and Sense Campaign is to build awareness of the importance of teaching kids about money early on as a foundational life skill that can continue to grow with and benefit kids throughout their lives. The campaign includes a Facebook Live session Thursday, April 13th at 6pm Central at https://www.facebook.com/learningresources and nationwide partnerships with teachers and influencers to give away money related toys and copies of Sandberg’s new book.

“Learning Resources believes in the natural curiosity of kids - our money focused toys allow kids to pretend to check out at the store, go to the bank, or set up a shop and make change, wherever their imagination takes them,” said Marie LaPlante, Chief Marketing Officer for Learning Resources. “We believe a hands on experience makes it fun to interact with and learn about money”.

Sandberg agrees. “It’s never too early to teach your child about money,” she says. “For this reason, I’m thrilled to partner with the educational toy company Learning Resources, to provide parents with my best tips and to suggest products that will help children become savvy consumers via the power of play!”

Learning Resources has many toys that teach children about money, such as their award winning Pretend & Play® Calculator Cash Register, the newly released Pretend & Play® Teaching ATM Bank, Pretend & Play® Play Money, a Money Activity Set, and Smart Market.

Sandberg’s book,Expecting Money: the Essential Financial Plan for New and Growing Families, is the first and only to specifically address the unique financial hopes, costs, and concerns of parents-to-be. Expecting Money is scheduled to re-release in April and will be available on Amazon.

Sandberg notes, “The Learning Resources Pretend & Play® Teaching ATM Bank for ages three and up gives parents an opportunity to practice math and counting skills with their children while teaching them how to handle money and use an ATM. This is a perfect tool for parents to teach kids about the entire banking process. Parents can show how real ATMs work while they’re using them and discuss what they’re for. The kids can practice at home with the toy. It just makes sense!”

About Learning Resources: Learning Resources® is a leading global manufacturer of innovative, hands-on educational products trusted by teachers and parents and loved by children. The Company's 1100+ high-quality products are sold in more than 80 countries, serving children and their families, preschool, kindergarten, primary, and middle-school markets.

For more information, visit http://www.learningresources.com, or follow us on Twitter @LearningHandsOn, Facebook @LearningResources and Instagram @learningresources.

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Hastings Malone
Brilliant PR & Marketing
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