Salmon Sims Thomas Accountants & Consultants Completes Series “Metrics That Drive Sustainability"

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Church Executive magazine recently released the fourth of four e-books on the financial sustainability of churches, written by Salmon Sims Thomas Accountants & Consultants partner Rebecca DaVee.

Salmon Sims Thomas Accountants & Consultants is pleased to announce the completion of the four-part series of e-books, “Metrics That Drive Sustainability.” The series is available for free as a download on the Church Executive Website.

Rebecca DaVee, a partner at Salmon Sims Thomas says, "We work with churches of all sizes and so many of them don't understand how metrics (or KPIs – Key Performance Indicators) define operating, financing and investing activities. Understanding how these metrics are defined and function allow leaders the ability to properly protect current resources and strategically plan for future growth and ministry expansion.”

Each e-book focuses on a specific aspect of critical importance to church administrators. The first is, “What gets measured and managed, examining the value of church metrics.” Churches always measure things like attendance, donations and participation in ministries. Knowing how to look at the numbers is an effective strategic tool for planning. The second e-book, “Measuring ministry activities,” takes a look how the numbers always tell a story, whether looking at a historical perspective or projecting forward. Understanding trends, ministry leaders can navigate risks and opportunities by knowing and evaluating key performance indicators (KPIs). The third e-book, “Understanding metrics that quantify leveraged assets” explains four debt-related KPIs that help with evaluating the true cost of assets. Finally, the fourth e-book, “Sustaining reserves metrics – what they are, what they tell you and ‘red flags,’” provides an example to examine the use of cash for operational vs. reserve purposes.

“How successfully churches move into the future is directly related to their understanding and use of the financial data that is always available,” says Ms. DaVee.
Church executives and lay leaders may download the series at


Founded in 1989, Salmon Sims Thomas is a Dallas-based full-service accounting and business advisory firm serving clients across the nation. In addition to its traditional tax, audit and accounting practices the firm is recognized for its expertise in the nonprofit and education sectors and employee benefit plan audits. The firm has five partners and forty five team members. For more information, visit

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Linda Howard