919 Marketing Wins Prestigious Public Relations Honor

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Creative Campaign Wins Prize for Coveted Bulldog Reporter Award

919 Marketing is the only national franchise marketing firm to win a highly-coveted 2017 Bulldog Media Relations Award. The awards program celebrates corporate communications and public relations strategic and tactical expertise at the highest level. 919 Marketing is a leading national content marketing agency with an expansive roster of clients in health care, restaurant, home service, retail and nonprofit. 919 won a Silver Award for its entry on behalf of Visiting Angels, a national franchise that provides in-home care for seniors.

919 Marketing entered its Visiting Angels Mother's Day Makeover campaign and challenged large global firms for a prize in the Best Health, Medicine and Fitness campaign category. “We are excited to be the only franchise-based firm to win a 2017 Bulldog Media Relations award,” says David Chapman, Founder and CEO of 919 Marketing. “As a national content marketing firm working with franchised-based companies, we are constantly looking for universal ideas that will generate earned media in dozens of different markets across the country. This public relations campaign not only grabbed the attention of reporters, but also raised awareness about the escalating demand for in-home senior care across the nation.”

Visiting Angels is a leading in-home care provider with more than 550 franchise locations. “It comes as no surprise that 919 Marketing is receiving this honor,” says Richard Bitner, Vice-President of Marketing of Visiting Angels. “The 919 team is packed with talent and the public relations campaigns they have created for us since 2012 have played a big role in growing our business and building the Visiting Angels brand.”

919 Marketing's award-winning campaign featured a natural surprise that not only created a memorable visual and emotional moment, but also positioned Visiting Angels as a proven leader in the elder care industry.

WINNING CAMPAIGN HIGHLIGHTS:

  • In each market, reporters and photographers followed Visiting Angels caregivers as they surprised senior clients with a makeover including spa treatments, haircuts and even a night out on the town.
  • 919’s team secured media hits in 76% of the 25 targeted markets.
  • The campaign created 5.8 million media impressions for the Visiting Angels brand.

As with all Bulldog Awards, the Media Relations program is judged exclusively by award-winning journalists including Pulitzer Prize winning judge, Tom Hallman, Jr, Senior Reporter at The Oregonian. “I find myself continually impressed with each entry in this contest,” says Hallman. “The work, from every contestant, is a testament to creative brilliance at the highest levels.”

About 919 Marketing:

Formed in 1996 just outside of North Carolina’s Research Triangle Park and the capital city of Raleigh, 919 is a national content marketing firm with a proven track record of helping franchised based companies increase revenue, create a competitive advantage and improve franchise marketing results. We provide high-powered strategic planning, franchise marketing, franchise public relations, franchise social media, franchise digital marketing, business development support and full creative capabilities — each utilizing proven processes refined over hundreds of client engagements.

Our award-winning staff of marketing strategists, TV and print reporters and social media trailblazers are seasoned experts, providing content marketing firepower needed to excite, motivate and engage customers and prospects. 919 clients include startups, emerging growth companies and Fortune 500 corporations — from high-tech to health care, hair care and elderly care. 919 Marketing is a proven, go to source for national franchise companies of all sizes that want to grow their businesses. For more information, please contact David Chapman, CEO at 919-557-7890 or email dchapman(at)919marketing(dot)com

About Bulldog Reporter:
Bulldog Reporter provides news and insights to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior performance. Bulldog Reporter publishes a daily newsletter, with a summary of relevant news called the Daily ’Dog and runs an industry awards program — the Bulldog Awards — to recognize excellence in public relations and communications.

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Nancy Bostrom
919 Marketing
+1 (919) 459-8163
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