PR News Releases Latest Book of Employee Communications Strategies & Tactics

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The Employee Communications Guidebook offers guidance in organizing the internal team, nurturing talent, setting social media guidelines and more.

In this sixth volume of PR News’ Book of Employee Communications Strategies & Tactics, authors, drawing on diverse backgrounds in brand, agency, nonprofit and academic PR practice, provide practical advice for setting internal social media guidelines, structuring the team within the larger organization, nurturing talent and much more.

The Employee Communications Guidebook, Vol. 6 is available online.

This guidebook features 40+ contributing authors like Bradford Walton, director of communication at The Home Depot, who points out, “True associate engagement is a journey, it doesn’t happen overnight.” The guidebook offers tips on how to roll out corporate engagement programs; keep the best and brightest employees motivated in a difficult economic climate; use crowdsourcing techniques to tie employees' activities more closely to the bottom line and recognize achievements; build morale through community involvement; engage with the internal team during a period of transition; encourage employees to become thought leaders; train frontline staffers to think like PR pros; and set policies for using social media networks.

Chapters Include:

  •     PR’s Role in Employee Communications
  •     Motivation and Morale
  •     Internal Social Media Guidelines and Recommendations
  •     Leading and Nurturing Your PR Team
  •     Communicating With Employees in Crisis
  •     Communicating With Different Generations of Employees
  •     HR’s Collaboration With PR
  •     Your Brand Evangelist Plan
  •     Recommendations for Organizational Structure
  •     Review Full T.O.C.

Order a copy today. For questions, contact Client Services at clientservices(at)

About PR News:
The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit

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PR News
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