New Title Alert from Routledge: Job Hopping: Employee Loyalty Isn’t Dead, It’s Different
(PRWEB) April 13, 2017 -- There seems to be a deep-seated resentment about the perceived lack of loyalty shown by employees, especially Millennials. Communications and intergenerational workplace expert, Lee Caraher, says this resentment is debilitating to businesses of all sizes.
It is rare today for employees to stay with one organization for the long tenures that were the norm before the Great Recession. In fact, job hopping is the new norm, especially for Millennials. Sought-after strategist and author Lee Caraher says that companies must learn how to leverage this fact rather than fear it. Organizations will continue to lose their best talent if they do not change now and embrace the new employee loyalty paradigm, which is lifetime allegiance regardless of employee status. By engendering a lifetime of loyalty from former employees, leaders can see them return in the form of customers, partners, clients, advocates, contractors, and even returning employees. Caraher calls this, “The Boomerang Principle.”
Caraher has built several companies and managed many Millennials along the way. In her first book, Millennials & Management (Bibliomotion, 2014), she shared her wisdom on how to get an intergenerational workforce to contribute to the larger goals of the organization. In her latest, THE BOOMERANG PRINCIPLE: Inspire Lifetime Loyalty from Your Employees (Routledge, April 2017), she shifts the emphasis to creating valuable, long-lasting relationships with your employees to ensure they remain your biggest fans, even if they leave the company. Her new book gives straightforward advice on creating cultures to which employees want to return, repairing workplace relationships broken by negative exit practices, and developing corporate alumni programs.
Praise for The Boomerang Principle:
“Recognizing that everyone who interacts with your company has a hand in its success is the new key to business sustainability. Buy and share this book, the benefits will boomerang back to you.”
– Kevin Cleary, Chief Executive Officer at Clif Bar & Company
“Lee Caraher is one of the most able executives I know at making a place of work become the place to work. She values, coaches, and empowers her staff so that they give off their best while working for her and continue to give her their best even after they move on.”
– Dr. Jane E. Shaw, Board Member Yahoo!, Fmr COO ALZA, CEO Aerogen, and Board Member McKesson and Intel
To find out more, visit: https://www.routledge.com/9781629561684
About the Author:
Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. A sought-after communication strategist, Lee is known for her practical solutions to big problems. Her first book, Millennials & Management (Bibliomotion, 2014), was informed by her work helping organizations around the country create positive intergenerational workplaces.
To learn more, please visit: http://leecaraher.com/
About Taylor & Francis Group
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Iris Hsieh, Taylor & Francis, +1 (212) 216-7878, [email protected]
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