La Caja China Roasters Explode in Popularity

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Unique marketing approach ramps up sales

La Caja China BBQ Roasting Box

La Caja China Model #2

We wanted to create an unorthodox, disruptive video for La Caja China that will enter-gage, entertain and engage, their ideal customers.

In 1985, Roberto Guerra had an epiphany during a family BBQ. After years of frustration with traditional BBQ grills, Roberto decided to recreate the wooden box his father talked about using when he was a child. La Caja China was born a few years later and instantly became a hit. Celebrity chef Bobby Flay and TV icon Martha Stewart are among the many to praise La Caja China's superior quality.

Roberto saw the company was growing and needed some help cutting through the marketing noise to further expand. Roberto decided to contact Jaime Paredes with 30 Leads 30 Days to help spread the word. “We wanted to create an unorthodox, disruptive video for La Caja China that will enter-gage, entertain and engage, their ideal customers,” said Jaime.

The video, which runs like a personalized two-minute trailer for La Caja China, was created in both English and Spanish to reach a broader audience. As part of a new campaign, the video will help La Caja China attract more customers to their signature roasting boxes and increase sales. Featuring Roberto himself, he is able to walk viewers through a journey showing the origins of La Caja China and how versatile it is. The video also allows Roberto to have a little fun with a goofy scene or two and a chance to “knock out” the competition.

The video is created using STORYselling Video Broadcast System, which 30 Leads 30 Days uses to create a video that isn't your typical corporate video, but a video designed to draw the viewer in and hook them with an engaging and relatable story. This allows the viewer to connect to the video and be more likely to share and engage with the video.

Roberto is excited to see what the new campaign will do for La Caja China. “We've been working with Jaime for nearly 5 years. He has provided outstanding service in all areas of my eCommerce business, always innovating, helping us increase visibility and ultimately sales year after year!”

La Caja China has offered free shipping as part of this campaign with the coupon code “BIGSURPRISE2017”. Fans can also watch out for more cool discounts through the company's social media channels.

30 Leads 30 Days is a digital marketing agency based in Miami, Florida. You can find out more information and schedule a free discovery call or visit their Facebook page for updates.

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Jaime Paredes
@30leads30days
since: 03/2016
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