SeQuel Response Adds Leading Direct Marketing Strategist to Executive Team

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Industry veteran will engage brands nationwide that can benefit from the direct marketing agency’s proven growth strategies

SeQuel Response today announced the hiring of a growth strategist with nearly 30 years of experience in direct marketing for numerous Fortune 1000 clients.

Matthew J. Downey joins the Eden Prairie, Minn.-based direct marketing agency as Vice President of Business Development, and will be stationed in San Diego,California. SeQuel has tasked Downey with building consultative relationships with brands that are looking for faster and more cost-effective ways to grow their business via direct and digital marketing channels.

“Matthew’s character and commitment to serving his community certainly made him a great fit at SeQuel,” said Jay Carroll, SeQuel’s Co-Founder and Chief Operating Officer. “But Matthew also brings an extensive background in direct-response strategy and a wealth of learnings across a variety of industries, which will add tremendous value for our clients.”

Downey’s experience encompasses all facets of direct and digital marketing. Throughout his career, he has contributed to the success of a variety of leading brands, such as AAA, AARP, American Express, Blue Cross Blue Shield, Citrix, Ford, General Motors, LifeLock, Microsoft, Mutual of Omaha, Wells Fargo and Xerox.

“I competed against SeQuel several times in the past, and they won every time,” Downey said. “SeQuel’s winning formula is helping clients enjoy explosive growth. I’m eager to tell that story coast to coast, and find more new clients who are ready to grow their business faster and more affordably than ever before.”

Since SeQuel’s inception in 2010, annual revenue has grown by 19x, landing the agency on the “Inc. 5000” list of the fastest-growing private companies in the U.S. in each of the past three years.

About SeQuel Response

SeQuel Response is a full-service direct mail and digital marketing agency headquartered in Eden Prairie, Minn. In three consecutive years, the Minneapolis-St. Paul Business Journal has named SeQuel to its “Fast 50” list of the fastest-growing private companies in the Twin Cities.

The reason for SeQuel’s sharp growth is simple: Their data scientists have developed a proprietary testing methodology called FaQtor Test, which helps clients quickly find more cost-effective ways to acquire new customers. Visit http://www.sequeldm.com today to watch a 90-second video that explains how FaQtor Test is rapidly accelerating growth for many of the nation’s leading consumer brands.

For any business and/or media inquiries, please contact SeQuel’s Director of Marketing, Collin Carroll, at 952-564-6936, or email him at collinc(at)sequeldm(dot)com.

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Robb Leer