Case Study: How NovuHealth Engages Hard-to-Reach Medicaid Members and Raises HEDIS Quality Measures

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NovuHealth has released a new case study revealing their unique approach to boosting HEDIS quality measures and Medicaid member engagement.

Case study: How NovuHealth engages hard-to-reach Medicaid members and raises HEDIS quality measures
By specifically focusing on closing high-value gaps in care among historically non-compliant, non-responsive members, NovuHealth engages only those most likely to impact HEDIS scores.

NovuHealth has released a new case study revealing their unique approach to boosting HEDIS quality measures and Medicaid member engagement.

NovuHealth is the health care industry’s leading consumer engagement and behavior change company, specializing in customized solutions for government-sponsored plans. The case study—downloadable from NovuHealth’s website here—reveals how NovuHealth drives continuous member engagement among the right member populations, so Medicaid plans can cost-effectively impact behavior.

“Our aims are to help Medicaid plans boost HEDIS scores, optimize costs and increase retention and acquisition through intelligent member incentives,” said Nicole Rich, Vice President of Engagement at NovuHealth. “Medicaid members aren’t always easy to engage, but we’ve found a formula that effectively overcomes member barriers and moves the needle on plan performance.”

By specifically focusing on closing high-value gaps in care among historically non-compliant, non-responsive members, NovuHealth engages only those most likely to impact HEDIS scores. This approach—driven by a combination of behavioral health science, health care data analytics and loyalty best practices—is essential for Medicaid plans seeking to get more from their health care dollars and improve their quality measures in an increasingly competitive landscape.

NovuHealth is the health care industry’s leading data sciences and behavior change company, designed to enable health plans to better understand, motivate and connect with members. Leveraging clinical and behavioral best practices, rewards, incentives and personalized communication, NovuHealth delivers high-value member behaviors. Visit us at novu.com.

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Michael Fagle
NovuHealth
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