Free People to Open in Brookfield, Wisconsin

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The lifestyle brand will be opening their 2nd store in the state.

On April 28th 2017, lifestyle brand Free People will open a new store at the Corners of Brookfield in Brookfield Wisconsin. The store will be 4,254 gross square feet.

The new boutique will be designed in the brand’s Black Smith Cottage concept. The store will focus on the more rugged side of the Free People girl, designed as her studio workshop. 2 Neoteric brass ‘Free People’ signs will welcome customers at the entrance. The use of rough wide planked wood floors, white bead board walls, and blackened steel help to balance out and compliment the more feminine elements of the space, like the glitter plaster walls, shimmery coin curtains and white washed carving. 6 fitting rooms will be available for customers to try on items.

A great selection of clothing and shoes will be available at the new location. Dresses, one pieces, and sets will be a store highlight, as well as a soft neutral palette within tops, bodysuits and kimonos. Various silhouettes of denim including shorts, boyfriend jeans, widelegs, and skinnys will be available for customers to check out. A shoe department will be present with a highlight on sandals!

Take an exclusive look at the new space and join us to preview the new store on April 27th from 6-8PM.

Each Free People store offers personalized shopping experiences from a team of expert stylists. Free People Brookfield customers can schedule a one-on-one appointment with their favorite stylist, as well as interact and gain inspiration through the brand’s online Style Community, FP Me.

The new location will be located at The Corners of Brookfield 20111 W Bluemound Road Brookfield, Wisconsin 53045. Store hours are Sunday 11AM-6PM and Monday-Saturday 10AM-9PM

For more information, images, to request an interview, or to discuss a TV opportunity, please call Katerina Patouhas at 215-454-3871 or email kpatouhas(at)

About Free People
Free People is a global lifestyle brand… defined by femininity, creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories. As an expansion of our lifestyle FP has moved into wellness, fitness, travel and curation of beauty starting from the inside out. The Philadelphia-based retailer is available via our global, UK and China sites, top department and specialty stores, as well as via Instagram, Facebook, Pinterest and Twitter.

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Katerina Patouhas
Free People
+1 215-454-3871
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